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Imagine If You Could Set Up a Meeting With a New Major Donor Every 92.13 Minutes
Thanks to engagement marketing (for private businesses – like MarketSmart!) we have driven up our conversion rate for setting up meetings with fundraisers. Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive. They cut into our profits.
Why should you care about how efficient we are?
Because engagement marketing and engagement fundraising are really the same thing. And, they are incredibly powerful.
So now, wouldn’t it be great if you could set up a meeting with a new major or planned giving donor prospect every 92.13 minutes (per individual fundraiser)?
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Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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