Imagine If You Could Set Up a Meeting With a New Major Donor Every 92.13 Minutes

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

schedule meetings with fundraisersThanks to engagement marketing (for private businesses – like MarketSmart!) we have driven up our conversion rate for setting up meetings with fundraisers. Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive. They cut into our profits.
Why should you care about how efficient we are?
Because engagement marketing and engagement fundraising are really the same thing. And, they are incredibly powerful.
So now, wouldn’t it be great if you could set up a meeting with a new major or planned giving donor prospect every 92.13 minutes (per individual fundraiser)?

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