Thanks to engagement marketing (for private businesses – like MarketSmart!) we have driven up our conversion rate for setting up meetings with fundraisers. Now we are more efficient than ever. That makes me happy because I’m the CEO and marketing costs are expensive. They cut into our profits.
Why should you care about how efficient we are?
Because engagement marketing and engagement fundraising are really the same thing. And, they are incredibly powerful.
So now, wouldn’t it be great if you could set up a meeting with a new major or planned giving donor prospect every 92.13 minutes (per individual fundraiser)?
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