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Fundraisers can learn a lot from private business experts and entrepreneurs. One of my favorite bloggers, Thomson Dawson, recently wrote a post about his strategy for… Read More
There must be thousands of ways to practice Engagement Fundraising. Here’s one that’s really fabulous because it zeros-in on an audience that will deliver a… Read More
I’m always floored when a prospective new client asks me about ROI (return on investment from marketing). Not because it’s a silly question. And not… Read More
Mass direct mail appeals = Interruption fundraising Unsolicited telemarketing = Interruption fundraising Spam email blasts = Interruption fundraising Informative Webinars = Engagement fundraising Tours or… Read More
George Washington famously said, “It’s better to be alone than in bad company.” I agree. Here’s a neat list from chiefmartec.com of 1,000 marketing technology firms serving… Read More
Prospect research, RFM, wealth screeners, and other hands-off/arm’s-length methods of donor discovery can only work so well. And more often than not, the people they… Read More
It’s a problem as old as fundraising. How do you find, attract, and qualify people who can give major gifts to your nonprofit organization? Many… Read More
AI and machine learning are the new buzzwords in the prospect identification field proposing yet another solution to the challenge of building caseloads of major… Read More
At some point in your engagement with donors and supporters there comes a magical moment when you realize a person trusts you. At that moment,… Read More
The more you can learn about major donors before you meet them, the more effective you will be at that first meeting. A good first… Read More
It starts with a question In nature, sustainable giving to unrelated others does occur. But it happens only with reciprocal alliances. These alliances start by… Read More
If you’re a major gift officer, brace yourself, because this article might rile you up a bit. We’re going to expose some of the reasons… Read More
Major gifts fundraising is about relationships. You know this, and it’s an easy truth to recite in a job interview. But actually developing positive two-way… Read More
Cold calling, for many fundraisers who dislike it, sits right up there with public speaking, which some surveys have found people fear more than dying…. Read More
When gift officers try to reach out to supporters recently added to their caseloads, it’s usually tougher to get them to respond. This is true… Read More
A common KPI used to evaluate fundraisers is the number of visits they pay on prospects in their portfolios. It should be replaced by PPIs… Read More
COMPARE WHERE YOUR MAJOR & LEGACY GIFT PROGRAMS ARE WITH WHERE THEY COULD BE See if you qualify to get a NO-COST Opportunity Analysis report… Read More
Philanthropy is powerful. It can do more for the donor than just consuming more stuff would do. It can provide personally meaningful impact. It can… Read More
What’s the only thing better in fundraising than a major gift? A bigger major gift. If you’ve been reading this blog for a while, you… Read More
In case you missed my last post… I wrote about my unease with the storytelling surge in our sector. It made me uncomfortable because I… Read More
Does polite persistence really work any more? When I first got into sales, my uncle told me that polite persistence was the key to achieving… Read More
Instinct. When I first started helping nonprofits raise major gifts for less, I instinctively knew that the traditional planned giving web content most vendors supplied… Read More
If you’re like me, you hate being sold. You can sense when a salesperson is trying to get you to do something you’re not quite… Read More
Apple will be driving change yet again. Yep! You know Apple. In addition to all the wonderful products they create, there’s one thing they also… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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