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Answering the Question About ROI

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

path to fundraising success I’m always floored when a prospective new client asks me about ROI (return on investment from marketing). Not because it’s a silly question. And not because I can’t respond to the question.
 
The reason I’m floored is because the question usually comes from people who work for organizations that spend unbelievable amounts of money on marketing their events— not exactly the best tactic for generating high ROI.
 
Although I usually pull out case studies, testimonials, stats and charts for our prospective clients, for you… I’ll make it simple:
When considering the employment of engagement fundraising strategies and tactics, you have to understand that it’s a lot like making friends, dating, or getting married. There simply is no direct line to ROI. TEST, LEARN and ADJUST is the way it works.
 
If you commit to the philosophy knowing that it’s right, the return on investment will come— and it will be exponentially greater than you ever imagined.
 

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2 responses to “Answering the Question About ROI”

  1. that’s the honest answer, Greg! We all make/made mistakes along the way…so if we just keep doing what’s right….or at least, what we THINK is the right thing at the time….that investment gets returned and we move a little ahead on the squiggly road to success :-). And we learn as we go….it’s called education.

  2. that’s the honest answer, Greg! We all make/made mistakes along the way…so if we just keep doing what’s right….or at least, what we THINK is the right thing at the time….that investment gets returned and we move a little ahead on the squiggly road to success :-). And we learn as we go….it’s called education.

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