We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
Answering the Question About ROI
I’m always floored when a prospective new client asks me about ROI (return on investment from marketing). Not because it’s a silly question. And not because I can’t respond to the question.
The reason I’m floored is because the question usually comes from people who work for organizations that spend unbelievable amounts of money on marketing their events— not exactly the best tactic for generating high ROI.
Although I usually pull out case studies, testimonials, stats and charts for our prospective clients, for you… I’ll make it simple:
When considering the employment of engagement fundraising strategies and tactics, you have to understand that it’s a lot like making friends, dating, or getting married. There simply is no direct line to ROI. TEST, LEARN and ADJUST is the way it works.
If you commit to the philosophy knowing that it’s right, the return on investment will come— and it will be exponentially greater than you ever imagined.
LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
that’s the honest answer, Greg! We all make/made mistakes along the way…so if we just keep doing what’s right….or at least, what we THINK is the right thing at the time….that investment gets returned and we move a little ahead on the squiggly road to success :-). And we learn as we go….it’s called education.
that’s the honest answer, Greg! We all make/made mistakes along the way…so if we just keep doing what’s right….or at least, what we THINK is the right thing at the time….that investment gets returned and we move a little ahead on the squiggly road to success :-). And we learn as we go….it’s called education.