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Let’s start at the beginning. Almost 10 years ago, when MarketSmart was a marketing agency for private sector businesses and I first offered to help… Read More
Quick review In my previous post I outlined the 3 types of marketing automation tools fundraising operations really should understand. Plus I recommended you deploy… Read More
Too many nonprofits mistakenly assume that the best way to increase major gifts fundraising is to hire more major gifts officers. To a point, this… Read More
Quick review In my previous post I outlined the reasons why nonprofit fundraising operations need marketing automation so they raise money more cost-efficiently. In this… Read More
In most cases, for most nonprofits… NO! You don’t need to buy a planned giving website. Here’s why: For decades, nonprofit leaders and staff have… Read More
Unsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with it in Excel or… Read More
Most nonprofits have very narcissistic websites that promote how great they are and how well suited they are to accomplish their mission. Sure, it’s true… Read More
People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem… Read More
Identification. If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. The collection… Read More
SPECIAL TERMS AND CONDITIONS FOR 10:1 RETURN ON INVESTMENT (ROI) GUARANTEE OFFER Last Updated: May 19, 2023 ● Your organization must be a qualified organization… Read More
First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s… Read More
In the age of Fundraising Climate Change, leadership at nonprofits is needed more than ever. However, what I learned last year is that leadership is… Read More
Welcome! You’re about to learn A LOT about donor surveys. At MarketSmart, we’ve spent the past 10 years conducting donor surveys for our hundreds of clients…. Read More
Welcome! If you’d like to learn about marketing for IRA rollovers, you’ve come to the right place. Whether you’re a Director of Development at a… Read More
For decades, fundraisers have sought a ‘magic box’ to identify the most ideal donor prospects for outreach, relationship-building, and solicitation. Of course they do. Who… Read More
I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor… Read More
I get things wrong all the time. Back in 1993 when I quit my first ‘real’ job in the newspaper business I predicted printed newspapers… Read More
I’ve never really felt comfortable with the phrase “moves management.” If you’re unfamiliar with the term, it refers to a process Gift Officers or other… Read More
My pal Brady Josephson (self-proclaimed charity nerd) had me on his relatively new podcast titled: The Generosity Freakshow. I encourage you to take a listen…. Read More
Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors. “I can’t call ’em yet. I’m waiting for the… Read More
In this presentation, the Founder & President of MajorDonors.com, Diane Remin, will cover everything you need to know about how to ask for major gifts… Read More
Last summer I wrote a very thorough post titled: How To Structure and Staff Your Planned Giving Department for the 21st Century. Ever since I’ve… Read More
First, a short story Recently I participated in a roundtable discussion led by a salesperson for one of those cookie-cutter planned giving website companies. She was… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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