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When gift officers try to reach out to supporters recently added to their caseloads, it’s usually tougher to get them to respond. This is true… Read More
A common KPI used to evaluate fundraisers is the number of visits they pay on prospects in their portfolios. It should be replaced by PPIs… Read More
COMPARE WHERE YOUR MAJOR & LEGACY GIFT PROGRAMS ARE WITH WHERE THEY COULD BE See if you qualify to get a NO-COST Opportunity Analysis report… Read More
Philanthropy is powerful. It can do more for the donor than just consuming more stuff would do. It can provide personally meaningful impact. It can… Read More
What’s the only thing better in fundraising than a major gift? A bigger major gift. If you’ve been reading this blog for a while, you… Read More
In case you missed my last post… I wrote about my unease with the storytelling surge in our sector. It made me uncomfortable because I… Read More
Does polite persistence really work any more? When I first got into sales, my uncle told me that polite persistence was the key to achieving… Read More
Instinct. When I first started helping nonprofits raise major gifts for less, I instinctively knew that the traditional planned giving web content most vendors supplied… Read More
If you’re like me, you hate being sold. You can sense when a salesperson is trying to get you to do something you’re not quite… Read More
Apple will be driving change yet again. Yep! You know Apple. In addition to all the wonderful products they create, there’s one thing they also… Read More
First, wealth screening. Over the past 10 to 20 years, wealth screening has become a common practice for fundraising shops. But staff should always remember… Read More
Let’s start at the beginning. Almost 10 years ago, when MarketSmart was a marketing agency for private sector businesses and I first offered to help… Read More
Quick review In my previous post I outlined the 3 types of marketing automation tools fundraising operations really should understand. Plus I recommended you deploy… Read More
Too many nonprofits mistakenly assume that the best way to increase major gifts fundraising is to hire more major gifts officers. To a point, this… Read More
Quick review In my previous post I outlined the reasons why nonprofit fundraising operations need marketing automation so they raise money more cost-efficiently. In this… Read More
In most cases, for most nonprofits… NO! You don’t need to buy a planned giving website. Here’s why: For decades, nonprofit leaders and staff have… Read More
Unsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with it in Excel or… Read More
Most nonprofits have very narcissistic websites that promote how great they are and how well suited they are to accomplish their mission. Sure, it’s true… Read More
People and vendors in our sector talk a lot about identifying donors, but getting them ready to meet with you is a different story. The problem… Read More
Identification. If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. The collection… Read More
SPECIAL TERMS AND CONDITIONS FOR 10:1 RETURN ON INVESTMENT (ROI) GUARANTEE OFFER Last Updated: May 19, 2023 ● Your organization must be a qualified organization… Read More
First things first. Too often fundraisers, board members, and nonprofit leaders spend way too much time thinking and talking about their organization’s or their employee’s… Read More
In the age of Fundraising Climate Change, leadership at nonprofits is needed more than ever. However, what I learned last year is that leadership is… Read More
Welcome! You’re about to learn A LOT about donor surveys. At MarketSmart, we’ve spent the past 10 years conducting donor surveys for our hundreds of clients…. Read More