Too often I’ve seen some ‘fundraisers’ do whatever they can to avoid actually talking to donors.
“I can’t call ’em yet. I’m waiting for the wealth screening.'”
“I really should send a letter to first.”
“Well, we have this big event in 2 months. I’ll meet her then.”
“I need to make sure someone else hasn’t been talking to her before I call.”
“The annual fund team says she’s ‘their’ donor and they don’t want to ‘lose the revenue’.”
“My portfolio is being refreshed.”
“I have too many internal meetings to attend.”
“I need to work on our case for support/message first.”
“I’m getting ready to get ready, and after that, I think I’ll probably need to get ready a bit more.”
There’s never a good reason to avoid engagement, but there are tons of good reasons to reach out. Here are 5:
So quit making excuses. Pick up the phone and engage!
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