In case you missed my last post…
I wrote about my unease with the storytelling surge in our sector. It made me uncomfortable because I was taught that listening and investigation were the keys to success in motivating and inspiring exchanges of money.
I promised to explain why everyone in fundraising was talking about storytelling instead of listening and investigating. Let’s get to it.
Why so many jumped on the storytelling bandwagon (in my humble opinion).
I might be missing some other reasons, but those are the four I believe are the reasons why storytelling appealed so much to so many fundraisers and drove the onslaught of storytelling in our sector.
After all, everyone likes a quick fix. All of us seek convenience and safety. Friction and fear drive frustration.
Telling stories is easy. Meeting with wealthy individual donors to listen and investigate is hard.
Do stories matter at all, then?
The answer is YES! Stories matter a lot. They are really important. But they can only support the fundraising process. They can’t be the process.
In my next post, I’ll explain why stories matter so much in fundraising.
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