I was tired of waiting.
When I was just a donor, I was frustrated with the letters, newsletters, and emails I received from my beloved charities. They were insulting. Off-putting. And downright offensive.
They broke my heart.
So I turned my ship in another direction.
I used my marketing expertise to invent new ways of doing things. I had no idea what they were saying in the echo-chambers of the fundraising industry. At that point, I had never read a book or attended a conference on fundraising. But I wanted to develop a new future. One that didn’t tick people off driving them to hop from charity to charity relentlessly searching for one that would treat them right.
And, as I explored this new realm, I discovered that fundraising actually is marketing, customer service and sales. What fundraisers expect from Apple is exactly what donors expect from fundraisers.
Therefore, the new concepts and technologies I invented were not really that new at all. In fact, private businesses were already using some of the technologies I invented. In the end, my invention was really just to on-ramp existing technologies into the nonprofit space.
Now, I can predict the future.
I know where the fundraising industry is headed because I’ve decided to steer it that way and here are my predictions for the future:
There you go, that’s the future of fundraising.
Now the only question is: Will you be part of it?
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