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I am a disruptor

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Therefore, I simply won’t apologize for my disruptive nature.
Fortunately for me, I’m in good company. Disruption is happening all around us and nowadays disruptive innovators are being celebrated more than ever.
 
Here’s the definition of disruptive innovation (according to the Clayton Christensen Institute):
The phenomenon by which an innovation transforms an existing market or sector by introducing simplicity, convenience, accessibility, and affordability where complication and high cost are the status quo. Initially, a disruptive innovation is formed in a niche market that may appear unattractive or inconsequential to industry incumbents, but eventually the new product or idea completely redefines the industry.
And here’s a partial list of well-known companies that are disruptive innovators:

  • Apple’s iTunes replaced record stores
  • Google replaced researchers and libraries
  • Netflix replaced video stores
  • Skype replaced long distance calls
  • And, Amazon is trying to reinvent shopping

I think we’ll see a lot more rolling out soon. For example:

  • 3D printing will probably upend manufacturing as we know it
  • Vertical farms are starting to grow fruits and vegetables indoors in warehouses and skyscrapers (so the farmers no longer need to use insecticides to protect their crops and fuel to transport their products to consumers)

It’s happening in fundraising too.
What I’m doing here at MarketSmart (with the help of a bunch of amazing people) is, indeed, disruptive. Our engagement fundraising uses technology, science, and smart thinking to reinvent how fundraising gets done. Now it’s much more efficient. But I’m not the only one breaking things and reassembling them in proper order.
Charity:Water is doing it too. Here’s how (straight from the mouth of one of their major donor fundraisers).
NewSci is also doing it with “big data” to remove the structured database warehouses you all currently use to manage your lists.
 
Want to see for yourself how MarketSmart is disrupting the fundraising space? Want to see how you can shake things up too? Just go here.
 

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