I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Therefore, I simply won’t apologize for my disruptive nature.
Fortunately for me, I’m in good company. Disruption is happening all around us and nowadays disruptive innovators are being celebrated more than ever.
Here’s the definition of disruptive innovation (according to the Clayton Christensen Institute):
The phenomenon by which an innovation transforms an existing market or sector by introducing simplicity, convenience, accessibility, and affordability where complication and high cost are the status quo. Initially, a disruptive innovation is formed in a niche market that may appear unattractive or inconsequential to industry incumbents, but eventually the new product or idea completely redefines the industry.
And here’s a partial list of well-known companies that are disruptive innovators:
I think we’ll see a lot more rolling out soon. For example:
It’s happening in fundraising too.
What I’m doing here at MarketSmart (with the help of a bunch of amazing people) is, indeed, disruptive. Our engagement fundraising uses technology, science, and smart thinking to reinvent how fundraising gets done. Now it’s much more efficient. But I’m not the only one breaking things and reassembling them in proper order.
Charity:Water is doing it too. Here’s how (straight from the mouth of one of their major donor fundraisers).
NewSci is also doing it with “big data” to remove the structured database warehouses you all currently use to manage your lists.
Want to see for yourself how MarketSmart is disrupting the fundraising space? Want to see how you can shake things up too? Just go here.
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