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Safety in numbers. Not all that long ago, humans lived in tribes and clans for safety. So, today, it’s no surprise that people still maintain… Read More
When done right, email and print work very well together to produce results. But too many nonprofits turn those effective channels into “spam” and “junk… Read More
In January, Inside Philanthropy interviewed legendary fundraiser Jerold Panas to discover his secrets of attracting wealthy supporters. Here’s his list: It isn’t about your organization… Read More
Huh? Sales managers? But we don’t sell anything! Actually, you do! You’re selling value. Any exchange of money occurs because a person sees value in… Read More
If you don’t know where you are going, you will never get there. Here’s how to start with the end in mind so you can be… Read More
1. Large amounts of money are at stake. This might be the largest amount of money your organization will ever raise. Getting an experienced consultant… Read More
Are you confused by that headline? Here’s what I mean: I think it would be interesting for us to test allowing donors the opportunity to decide… Read More
You don’t necessarily need more low-dollar donors. You need better ways to determine who has the capacity. You don’t necessarily need more low-dollar donors. You need… Read More
76/10, not 80/20! Last year the Congressional Budget Office released a report about wealth in the United States. Here are some points to consider: The top… Read More
1- Permission Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is… Read More
Recently I was asked the following: “The whole idea of the ‘ask’ is very uncomfortable to me. How can I become more comfortable with it?”… Read More
The private sector has sales managers for their revenue generation teams. The nonprofit sector, not so much. Sales managers are responsible for: Meeting sales/revenue and… Read More
Consider this. “Consider” is a very powerful word for fundraising. “Would you consider a gift in the amount of $25,000 to help fund this project?”… Read More
Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily… Read More
Great volunteer opportunities and experiences are essential for your nonprofit (as discussed before). Here’s what the data shows your high net worth volunteers are looking for! Having… Read More
Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for dollars that should be distributed… Read More
After reading that headline, did you feel a sense of urgency? Sorry to trick you but I wanted you to see what it felt like… Read More
A longstanding misconception has been spread around for too long. Your planned giving web pages don’t need to be updated “with the latest tax laws.”… Read More
Life stories are like fingerprints. No two are alike and everyone has them. All of our life stories are filled with challenges that must be… Read More
1. Make sure the intern cares about your mission 2. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so… Read More
Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the… Read More
Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful… Read More
Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life… Read More
But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions. The next most popular offer… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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