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I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift… Read More
Sick of my rants yet? I’ve droned on and on about the fact that your job is to make your donors feel good and to… Read More
People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. 1. Social conformity (simply because it’s… Read More
The left-leaning Institute for Policy Studies crunched the data from Giving USA Foundation’s annual philanthropic survey to figure out who was giving what. Here’s what they determined: Itemized charitable… Read More
The words are listed down at the bottom. But to understand why you should put them everywhere, read this: Every single one of your supporters… Read More
There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. I have a lot of… Read More
When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about… Read More
There’s brilliance down under! A while back on my LinkedIn Group (Major and Planned Gift Marketers), Sharon Wangman outlined a stewardship plan for Legacy Society donors/members…. Read More
Organizations spend a lot of time and effort focusing on what they will do with the money they receive from donors. And, that makes plenty of… Read More
I know this is important. But, honestly, I’m a major and planned gift marketer… not a fundraising consultant. So I found this article by Gail… Read More
7. Wasting time in-house letting themselves get caught up in meetings, activities, or office politics 6. Forgetting to ask donors lots of questions about why they care,… Read More
Firstly, email subject lines are actually headlines. The great advertising legend David Ogilvy once said, “On average, five times as many people read the headlines… Read More
They’ll talk about it at conferences. You’ll read about it in the Chronicle of Philanthropy. Online discussion groups will say it’s the key to marketing… Read More
I’m always surprised when I click on a major gift or planned gift fundraiser’s LinkedIn profile and see that they only have 30, 50 or… Read More
New subscribers to my blog get a survey asking them what topics they’d like to see me cover. You can send me requests too at… Read More
Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom: 5 things truly great nonprofits do: They pay staff… Read More
I really can’t say it any better than this ad thanks to LegacyVoice, a legacy administration and marketing firm based in the UK. Folks, it’s… Read More
One of our clients achieved extraordinary results last year. They generated more leads for planned gifts and uncovered more previously undisclosed legacy gifts than ever… Read More
Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO… Read More
My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James,… Read More
Mark Twain once said, “I can live for two months on a good compliment.” I recently saw that quote and it got me thinking that… Read More
Einstein once said: “Not everything that counts can be counted and not everything that can be counted counts.”We all know that measuring performance is essential… Read More
“Content is money!” That’s what Abila says. Here are 6 big recommendations from Abila’s donor loyalty study: 1. Spend time on content and your content strategy:… Read More
Here are 5 great lessons fundraisers can learn from Subway: 1. Ask for feedback. 2. Say please. 3. Use the word “YOU” often. It makes… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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