They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here.
First, when marketing anything, it’s essential to have a good product. One that makes people’s lives better. Makes things easier, faster, etc.
1. Provide donors with anonymity and privacy especially if they simply don’t want to meet with a fundraiser.
2. Give them a tremendous sense of control and flexibility.
3. Deliver a really nice tax deduction.
4. Allow donors to make their giving decisions more carefully and at a time that is convenient for them on their timetable (not the charity’s).
5. Are trustworthy.
>> Shareable: Growth of Donor Advised Funds
>> It’s Time for the Non-Profit Sector to Stop Whining About Donor Advised Funds
>> The Number One Reason Why You Aren’t Getting Your Share of Dollars from Donor Advised Funds
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