Why your wealthy donors love donor advised funds and why you should care

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Donor Advised Funds… There are plenty of people who don’t like ’em.

They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here.

Instead, I want to point out why they work, why your donors love them and why you should care— NOW!

First, when marketing anything, it’s essential to have a good product. One that makes people’s lives better. Makes things easier, faster, etc.

Donor Advised Fund products are solid because they:

1. Provide donors with anonymity and privacy especially if they simply don’t want to meet with a fundraiser.

2. Give them a tremendous sense of control and flexibility.

3. Deliver a really nice tax deduction.

4. Allow donors to make their giving decisions more carefully and at a time that is convenient for them on their timetable (not the charity’s).

5. Are trustworthy.

You simply can’t argue with this value proposition. It’s pretty darn good.

Related posts:

>> Shareable: Growth of Donor Advised Funds
>> It’s Time for the Non-Profit Sector to Stop Whining About Donor Advised Funds
>> The Number One Reason Why You Aren’t Getting Your Share of Dollars from Donor Advised Funds

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