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Why your wealthy donors love donor advised funds and why you should care
Donor Advised Funds… There are plenty of people who don’t like ’em.
They say that they are holding pens for dollars that should be distributed to good causes faster. But that’s not a debate I want to have here.
Instead, I want to point out why they work, why your donors love them and why you should care— NOW!
First, when marketing anything, it’s essential to have a good product. One that makes people’s lives better. Makes things easier, faster, etc.
Donor Advised Fund products are solid because they:
1. Provide donors with anonymity and privacy especially if they simply don’t want to meet with a fundraiser.
2. Give them a tremendous sense of control and flexibility.
3. Deliver a really nice tax deduction.
4. Allow donors to make their giving decisions more carefully and at a time that is convenient for them on their timetable (not the charity’s).
5. Are trustworthy.
You simply can’t argue with this value proposition. It’s pretty darn good.
Related posts:
>> Shareable: Growth of Donor Advised Funds
>> It’s Time for the Non-Profit Sector to Stop Whining About Donor Advised Funds
>> The Number One Reason Why You Aren’t Getting Your Share of Dollars from Donor Advised Funds
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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