Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

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Groupthink sucks (here’s how to avoid it)

Remember Candid Camera? In this old episode, they set out to prove how easy it is to get someone to conform.   Unfortunately, today too many… Read More

16 Content Ideas Your Major and Planned Gift Donors Will Love

Infographics Short, “self-contained” emails (with no hyperlinks) that include very brief updates Short letters or online articles (2-3 paragraphs) Highly relevant and targeted medium length… Read More

What makes a great Gift Officer great? 5 traits

Great Gift Officers have common traits. Here they are: Genuine curiosity. They ask donors questions and they truly care about the answers. They don’t sound… Read More

Dr. Russell James' Greatest Hits: Free fundraising webinars and eBooks

Want more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar   Words that Work: Webinar Words that Work: eBook… Read More

Stop filling space!

This ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful. It turned a negative… Read More

3 simple steps to conduct predictive analytics on a shoestring budget

Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. It’s powerful…. Read More

Why you should join mastermind groups instead of attending conferences

If you’ve been reading my blog for a while you probably know that I don’t really like conferences that much.  Sure, there are some good… Read More

Our 5 most popular blog posts (according to our subscribers)

Each year I like to review which blog posts were viewed most by my subscribers (and which were viewed least). Here are the top 5:… Read More

My Gift To You This Holiday Season

A lot of people have asked me, “Can you really achieve planned gift marketing success online?”   They didn’t believe me when I first came… Read More

How to keep your donors in 2016

In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. If it wasn’t challenging… if it was easy, everyone would be doing it and doing… Read More

Would you give money to this person?

Trust is crucial, necessary and vital.  I think all of us would agree that one of the most basic reasons why any major donor would… Read More

Could December be the month when you will LOSE the most donors?

I’m worried about fundraisers who get too excited about Giving Tuesday. Yesterday I received Giving Tuesday emails from a bunch of charities and I was… Read More

Why less is always more and how to get more from less

Less is always more. Subtraction always adds value. Ever wonder if your nonprofit is trying to do too many things and trying to be too many things… Read More

I am a disruptor

I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Therefore, I simply won’t apologize for my disruptive nature…. Read More

Why Journalism and Fundraising Make Good Bedfellows

I was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur. My… Read More

Another clever way to motivate your supporters to give

I think tips are really donations. A while back I wrote about tipping and what fundraisers can learn from waiters here and here. I also wrote about… Read More

It’s all about the "warm glow"!

Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend, they have… Read More

2 of the Most Important Fundraising Charts You’ll Ever See

Thanks to AFP’s Growth-In-Giving Initiative, you now have a very simple way to evaluate your organization’s year-over-year results for gains and losses. On their web… Read More

3 Actions You Can Take if Your Nonprofit Website Looks Like a Brochure and Acts Like a File Cabinet

Most nonprofit websites really stink!    There, I said it.   Why? Because they are simply online brochures or, worse, filing cabinets of stuff you… Read More

Your Job is NOT to Raise Funds

You are not a fundraiser. You are, instead, an engagement facilitator. Tweet this! And, the purpose of your engagements with donors is to discover why… Read More

Engagement is Everything!

Hi-end hotels = Service is everything = Convenience is everything   Hardware tools = Reliability is everything   Home alarm systems = Security is… Read More

Is Your Nonprofit Marketing Budget Properly Aligned With the 80/20 Rule?

In 1906 an Italian economist named Vilfred Pareto discovered that 80% of the land in Italy was owned by 20% of the people. He further… Read More

The simplest planned giving marketing strategy (5 things you must do)

The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. -Generating leads: acquisitions campaigns -Cultivating… Read More

Add some "ONSERTS" to your outgoing email or mail.

Well you’ve heard about inserts – what about onserts? These work because your best business and best referrals will come from your past customers. Check… Read More

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