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Remember Candid Camera? In this old episode, they set out to prove how easy it is to get someone to conform. Unfortunately, today too many… Read More
Infographics Short, “self-contained” emails (with no hyperlinks) that include very brief updates Short letters or online articles (2-3 paragraphs) Highly relevant and targeted medium length… Read More
Great Gift Officers have common traits. Here they are: Genuine curiosity. They ask donors questions and they truly care about the answers. They don’t sound… Read More
Want more interesting research from Dr. James? Here you go: News from the Ivory Tower: Webinar Words that Work: Webinar Words that Work: eBook… Read More
This ad for Volkswagen was (and still is) one of the greatest ads of all time. It was simple and powerful. It turned a negative… Read More
Predictive analytical modeling can help you understand and predict who might likely become a major or planned gift donor for your nonprofit fundraising efforts. It’s powerful…. Read More
If you’ve been reading my blog for a while you probably know that I don’t really like conferences that much. Sure, there are some good… Read More
Each year I like to review which blog posts were viewed most by my subscribers (and which were viewed least). Here are the top 5:… Read More
A lot of people have asked me, “Can you really achieve planned gift marketing success online?” They didn’t believe me when I first came… Read More
In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. If it wasn’t challenging… if it was easy, everyone would be doing it and doing… Read More
Trust is crucial, necessary and vital. I think all of us would agree that one of the most basic reasons why any major donor would… Read More
I’m worried about fundraisers who get too excited about Giving Tuesday. Yesterday I received Giving Tuesday emails from a bunch of charities and I was… Read More
Less is always more. Subtraction always adds value. Ever wonder if your nonprofit is trying to do too many things and trying to be too many things… Read More
I’m proud to be a disruptor. I’ve been this way all my life. I can’t help it. Therefore, I simply won’t apologize for my disruptive nature…. Read More
I was a Journalism major. Actually, that was a huge accident. I really wanted to be a Business Major. My dad was an entrepreneur. My… Read More
I think tips are really donations. A while back I wrote about tipping and what fundraisers can learn from waiters here and here. I also wrote about… Read More
Alaska’s residents are allowed to share in the revenue the state enjoys from investments in mineral royalties. In order to get their dividend, they have… Read More
Thanks to AFP’s Growth-In-Giving Initiative, you now have a very simple way to evaluate your organization’s year-over-year results for gains and losses. On their web… Read More
Most nonprofit websites really stink! There, I said it. Why? Because they are simply online brochures or, worse, filing cabinets of stuff you… Read More
You are not a fundraiser. You are, instead, an engagement facilitator. Tweet this! And, the purpose of your engagements with donors is to discover why… Read More
Hi-end hotels = Service is everything Amazon.com = Convenience is everything Hardware tools = Reliability is everything Home alarm systems = Security is… Read More
In 1906 an Italian economist named Vilfred Pareto discovered that 80% of the land in Italy was owned by 20% of the people. He further… Read More
The simplest comprehensive planned giving marketing strategy boils down to these 5 things: -Building awareness: branding, education, PR/news stories, etc. -Generating leads: acquisitions campaigns -Cultivating… Read More
Well you’ve heard about inserts – what about onserts? These work because your best business and best referrals will come from your past customers. Check… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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