Top 10 reasons why donors like taking donor surveys

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Here are the top 10 reasons why donors like taking donor surveys:

1. They want to be perceived as (or see themselves as) a helpful person
2. They want to be more involved in your mission
3. They want their voice to be heard
4. They want to affect change
5. They want to complain about how your organization hurt them sometime in the past
6. They are curious to see how you react to their complaint
7. They are curious to see what you do with the information
8. They are curious about what questions you will ask 
9.  They may feel that they owe you a response or are obligated to participate
10.  They simply find surveys to be fun and relaxing
 
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Jim Weber
Jim Weber
5 years ago

Great summary Greg as usual, on an often underutilised donor engagement technique. Keep the great posts coming! -Jim

Greg Warner
5 years ago
Reply to  Jim Weber

Thanks so much Jim. I appreciate your kind words!

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