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Top 10 reasons why donors like taking donor surveys
Here are the top 10 reasons why donors like taking donor surveys:
1. They want to be perceived as (or see themselves as) a helpful person
2. They want to be more involved in your mission
3. They want their voice to be heard
4. They want to affect change
5. They want to complain about how your organization hurt them sometime in the past
6. They are curious to see how you react to their complaint
7. They are curious to see what you do with the information
8. They are curious about what questions you will ask
9. They may feel that they owe you a response or are obligated to participate
10. They simply find surveys to be fun and relaxing
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Great summary Greg as usual, on an often underutilised donor engagement technique. Keep the great posts coming! -Jim
Thanks so much Jim. I appreciate your kind words!