The private sector has sales managers for their revenue generation teams.
The nonprofit sector, not so much.
Sales managers are responsible for:
I think many nonprofit fundraisers would benefit from having a ‘sales manager.’ But another person is an added expense. So, although good ones surely pay for themselves, it would probably be a hard sell to get a budget for one.
Instead, many nonprofits outsource the function to Veritus Group.
I think this is genius! Veritus Group knows fundraising. They know how to work with data and staff to build caseloads. They know how to manage data and staff to generate donations. And, they know how to work with nonprofit leaders and boards to prove the exponential return on investment they deliver.
They are the only ones I know of with a solid company designed for nonprofits— so you can outsource the sales management function at a fraction of the cost while yielding fantastic results. Check ’em out and give ’em a call to see if they can help you.
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