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5 ways to give your donors "the Disney Experience"
Last week Jeff Schreifels did it again. His Passionate Giving Blog (for Veritus Group) gave us 5 ways to provide what I call “The Disney Experience” for your major donors— EXCEPTIONAL service!
Below, I distilled his points. You can read the details here.
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Greg:
I completely concur with your thoughts, and I have recently begun to think of it this way. Most institutions do a good job for showing appreciation for a donor’s gift, but those institutions and organizations who wish to distinguish themselves from the rest would do well to make sure that they show appreciation not just for the gift, but for the donor.
This is precisely what happens with your “Disney Experience” analogy.
Thank you!
Thanks Scott. I just finished a book titled “Inside the Magic Kingdom”. They are amazing and that’s why they are successful. There’s more competition among nonprofits than ever. Each organization needs to recognize that and act accordingly.
Greg:
I completely concur with your thoughts, and I have recently begun to think of it this way. Most institutions do a good job for showing appreciation for a donor’s gift, but those institutions and organizations who wish to distinguish themselves from the rest would do well to make sure that they show appreciation not just for the gift, but for the donor.
This is precisely what happens with your “Disney Experience” analogy.
Thank you!
Thanks Scott. I just finished a book titled “Inside the Magic Kingdom”. They are amazing and that’s why they are successful. There’s more competition among nonprofits than ever. Each organization needs to recognize that and act accordingly.