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5 ways to give your donors "the Disney Experience"

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Last week Jeff Schreifels did it again.  His Passionate Giving Blog (for Veritus Group) gave us 5 ways to provide what I call “The Disney Experience” for your major donors— EXCEPTIONAL service!
Below, I distilled his points.  You can read the details here.

  1. Make a commitment to invest in major donors
  2. Find out what your donors want – then give it to them
  3. Constantly be thinking and planning about “how can we go above expectations” with our donors – Are you surprising them with unique ways to thank, report on programs and show the impact their gifts are having?  What will stick in a donor’s heart and mind?
  4. Figure out what your organization does better than everyone else – then drive that home in different ways to your donors.
  5. Serve your donors – Have a “givers” mentality.  You are thinking all the time, “What can I do to help my donors today?  Who can I help make a connection for?  How can I make the life of my donor better?”

4 responses to “5 ways to give your donors "the Disney Experience"”

  1. Scott Park says:

    Greg:
    I completely concur with your thoughts, and I have recently begun to think of it this way. Most institutions do a good job for showing appreciation for a donor’s gift, but those institutions and organizations who wish to distinguish themselves from the rest would do well to make sure that they show appreciation not just for the gift, but for the donor.
    This is precisely what happens with your “Disney Experience” analogy.
    Thank you!

  2. Scott Park says:

    Greg:
    I completely concur with your thoughts, and I have recently begun to think of it this way. Most institutions do a good job for showing appreciation for a donor’s gift, but those institutions and organizations who wish to distinguish themselves from the rest would do well to make sure that they show appreciation not just for the gift, but for the donor.
    This is precisely what happens with your “Disney Experience” analogy.
    Thank you!

  3. Greg Warner says:

    Thanks Scott. I just finished a book titled “Inside the Magic Kingdom”. They are amazing and that’s why they are successful. There’s more competition among nonprofits than ever. Each organization needs to recognize that and act accordingly.

  4. Greg Warner says:

    Thanks Scott. I just finished a book titled “Inside the Magic Kingdom”. They are amazing and that’s why they are successful. There’s more competition among nonprofits than ever. Each organization needs to recognize that and act accordingly.

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