5 things great nonprofits do (according to Veritus Group)

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Veritus Group knows more about fundraising than most people learn in a lifetime. Here’s some of their wisdom:
5 things truly great nonprofits do:

  1. They pay staff well!
  2. They make their projects and programs awesome!
  3. They invest in reporting impact in a meaningful way!
  4. They build robust and very strategic fundraising programs!
  5. They have high overhead and don’t apologize for it! Instead, they prove why!!

You can find more brilliance from them here.


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Charity Link
4 months ago

Absolutely! Especially point 1 – but so many people seem to think non-profits should be entirely operated by people working for free! Just totally unrealistic. As a fundraising agency we have been prone to misunderstandings from the general public about the legitimacy and ethics of professional fundraising. If only they knew that the average pound investing in long term fundraising can get a return of up to £4.20 for the charity!

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