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Straight talk about major, mid-level and legacy gift fundraising to help you be a better fundraiser

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35 amazing ways to engage and involve your donors and supporters

If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness…. Read More


Why you should use nostalgia to promote more giving

I recently stumbled upon a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview 1. Nostalgia is a very personal, social emotion that… Read More


Why fundraisers should take some lessons from stockbrokers

I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor… Read More


3 tips for your fundraising career

1. Always add value. The best way to ensure that you have a job all the time is to make it a point to consistently… Read More


12 questions to ask yourself to avoid disrespecting your supporters

In the for profit world they call it customer service. All of us get frustrated when we feel slighted or disrespected. Yet, sadly, nonprofits are… Read More


How Your Restaurant Waiter Can Teach You About Fundraising

The theory of reciprocity is powerful.  And nowhere is it displayed more dramatically than in restaurants every day. Think about it.  Your waiter is basically… Read More


Is your job really to raise money?

Og Mandino, author of The Greatest Salesman in the World wrote: “The only certain means of success is to render more and better service than… Read More


The dumb donor’s guide to photo-ops with oversized checks

On Monday I wrote about the oversized check photo-op and posted a link to it on LinkedIn. The post is approaching 10,000 views in under 48 hours. Clearly… Read More


Is it time to banish photos of fundraisers and oversized checks?

I hadn’t really thought about it until now, but I have always felt uncomfortable seeing a bunch of fundraisers holding an oversized check. Perhaps, subconsciously… Read More


Is it time to dump donor ‘scores’?

Are scores really worth the trouble? It seems like every service provider has a scoring system for your donors. They've got capacity scores, likelihood scores,… Read More


Is it time to dump donor 'scores'?

Are scores really worth the trouble? It seems like every service provider has a scoring system for your donors. They've got capacity scores, likelihood scores,… Read More


Even fundraisers can "get schooled" by a 4th-grade teacher

These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional… Read More


The difference between goals vs. quotas for major gifts and planned gifts fundraisers

I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my… Read More


And another thing about donor-advised funds…

I know, I disagree with many others on this issue. But the value proposition offered to donors by donor-advised funds is fair and good. It… Read More


Why fundraisers shouldn’t be making friends with donors

A true story. I was talking to one of our customers two weeks ago. She had been working for an organization for almost two and a… Read More


Even a broken record can play beautiful music, here's mine…

I’m going to repeat what might now be cliché. You’ve heard this before. But you’ve got to let it sink in. Then act on it…. Read More


3 simple steps to get more money from donor-advised funds (DAF's)

STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.) 80% of your problem will be solved… Read More


Why you need to focus on the most qualified donors

Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data… Read More


Donor Psychology: Do you know what really makes your supporters feel good?

Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the… Read More


Is shaming an effective fundraising strategy?

I was intrigued.  A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was… Read More


12 astounding ways engagement fundraising can help you right now

Here are a dozen ways engagement fundraising helps nonprofits all around the world. 1. Focus on your oldest supporters and Legacy Society members who have no children and capacity… Read More


End of Year Is Here: Where to Focus Your Attention Right Now

Well, that was quick, it’s already October (Friday, October the 13th to be exact). Where did 2017 go? As with every year, time seems to… Read More


There Are Only Three Ways to Raise More Money

Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources. Hey,… Read More


How big is the average major gift?

“What’s your average?” I found myself asking that question in meetings with clients all the time. What surprised me was that most didn’t know the… Read More


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