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If you’re stuck wondering how to involve your supporters with your mission, look no further. Here are 35 ideas from a stream of my consciousness…. Read More
I recently stumbled upon a neat paper titled Nostalgia: The Gift That Keeps Giving. Here’s a summary: Overview 1. Nostalgia is a very personal, social emotion that… Read More
I stumbled on an article written for stockbrokers (financial advisors) that I found interesting because it recounted the top three reasons why clients leave: Poor… Read More
1. Always add value. The best way to ensure that you have a job all the time is to make it a point to consistently… Read More
In the for profit world they call it customer service. All of us get frustrated when we feel slighted or disrespected. Yet, sadly, nonprofits are… Read More
The theory of reciprocity is powerful. And nowhere is it displayed more dramatically than in restaurants every day. Think about it. Your waiter is basically… Read More
Og Mandino, author of The Greatest Salesman in the World wrote: “The only certain means of success is to render more and better service than… Read More
On Monday I wrote about the oversized check photo-op and posted a link to it on LinkedIn. The post is approaching 10,000 views in under 48 hours. Clearly… Read More
I hadn’t really thought about it until now, but I have always felt uncomfortable seeing a bunch of fundraisers holding an oversized check. Perhaps, subconsciously… Read More
Are scores really worth the trouble? It seems like every service provider has a scoring system for your donors. They've got capacity scores, likelihood scores,… Read More
Are scores really worth the trouble? It seems like every service provider has a scoring system for your donors. They've got capacity scores, likelihood scores,… Read More
These days you can’t be average. Average efforts deliver average results. If you want to raise more major gifts and generate planned gifts: Be exceptional… Read More
I am a big believer in setting goals with my staff, not administering quotas. When we sit down to set goals, I prefer to collaborate with my… Read More
I know, I disagree with many others on this issue. But the value proposition offered to donors by donor-advised funds is fair and good. It… Read More
A true story. I was talking to one of our customers two weeks ago. She had been working for an organization for almost two and a… Read More
I’m going to repeat what might now be cliché. You’ve heard this before. But you’ve got to let it sink in. Then act on it…. Read More
STEP 1- Find out who has a donor-advised fund (among your supporters, advocates, donors, members, alumni, subscribes, etc.) 80% of your problem will be solved… Read More
Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data… Read More
Funny thing about fundraising is that it all boils down to this: Making sure that your supporters feel good! I know, I know. In the… Read More
I was intrigued. A few weeks ago one of my employees (Nicole) forwarded the following email to me from her beloved alma mater. It was… Read More
Here are a dozen ways engagement fundraising helps nonprofits all around the world. 1. Focus on your oldest supporters and Legacy Society members who have no children and capacity… Read More
Well, that was quick, it’s already October (Friday, October the 13th to be exact). Where did 2017 go? As with every year, time seems to… Read More
Every nonprofit organization needs more of two things: time and money. Okay, every organization (nonprofit or for-profit) could use more of those two resources. Hey,… Read More
“What’s your average?” I found myself asking that question in meetings with clients all the time. What surprised me was that most didn’t know the… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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