I hadn’t really thought about it until now, but I have always felt uncomfortable seeing a bunch of fundraisers holding an oversized check.
Perhaps, subconsciously I wondered:
I don’t have any evidence that photos of staff holding oversized checks don’t work to produce results. But what strategy could possibly lie behind such a promotion?
I guess I just don’t get the purpose of this.
If you’ve found that a photo of fundraisers holding a check works, would you please write out the strategy and its results in the comments section below? Otherwise, stop it! It’s nonsensical.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!