Top 7 Fundraising In’s and Out’s for 2018

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

1. OUT: Making donors feel bad, twisting their arms, telling them to give ’til it hurts and shaming them
1. IN: Making donors feel good, treating them like people (not ATM’s), partnering and giving them the value they want

2. OUT: Listening to snake oil salespeople who have never had to raise money for a living (face it, they just want you to buy what they’re selling)
2. IN: Listening to smart people who have been in the trenches doing the marketing that gets results and changing the world for the better

3. OUT: Buying wealth screened data without a strategy or a plan to use it wisely
3. IN: Creating a smart qualification/prioritization strategy and plan for outreach before buying wealth screened data

4. OUT: Letting your wealth screened data go mostly unused because it overwhelmed you and your staff
4. IN: Using your wealth screened data to generate highly qualified leads and major gift dollars right away

5. OUT: Over-spending your donors’ dollars on fundraising efforts  that don’t work anymore
5. IN: Wisely investing your donors’ dollars on efforts that produce amazing results (sometimes 1,000:1 ROI)

6. OUT: Doing it the same way you’ve always done it
6. IN: Leveraging smart new technologies to do more with less

7. OUT: Focusing too much on acquisition and retention
7. IN: Focusing much more on qualification and prioritization
2018 In's and Out's for fundraising

Related Posts:

>>12 astounding ways engagement fundraising can help you right now
>>Engagement Fundraising in 7 simple bullet-points

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Eleanor Brtva
5 years ago

One of the best lists to share and resolve to do.

Greg Warner
5 years ago
Reply to  Eleanor Brtva

Thanks Elly. See you next week!!

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