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We help your supporters self-qualify their interest in giving so your frontline fundraisers spend their valuable time with the right people when they’re ready to move forward.
Unlock the Depth of
Your Supporter Network
Are the people you’re engaging just the tip of the iceberg?
Are you feeling like you’re reaching just a fraction of the potential high-capacity supporters in your midst?
MarketSmart changes that by automating engagement, enabling the kind of personal outreach your fundraisers wish they had the time to do to uncover major opportunities they might never find otherwise.
Qualification
Help your supporters self-qualify their readiness for your outreach based on their self-reported passion, timing, and willingness to give assets.
Cultivation
Automate communications so the supporters who are not yet ready to meet still stay engaged until the time is right.
Prioritization
Know when your supporters are ready for your 1-to-1 outreach, increasing the chances of making meaningful connections.
MarketSmart Engagement Software
Where Technology Meets Supporter Timing,
Purpose, and Intention
Smart Strategy
Smart Pipeline
Management
MarketSmart automates engagement, discovery, and cultivation to build trust and help supporters lean in. Then our system monitors their engagement over time as they move themselves forward in consideration of giving, so your frontline fundraisers know when to reach out.
A Proven Process for
Fundraising Success
STEP 1:
Analyze Your
Potential
STEP 2:
Implement
Smart System
STEP 3:
Measure
Results
STEP 4:
Optimize
for Growth
How to get started.
The first step is a complimentary Opportunity Analysis where we review your data and calculate the ROI you can expect once you find those untapped supporters.
Valued at $7,500 but free to you.
10:1 ROI
Guarantee
Deploy our system and you’ll generate at least $10 in return for every $1 invested in the first year or your money back!
No new hire will ever make that promise.
MarketSmart
Engagement Done for You
Help Untapped
Supporters Lean In
Meet supporters where they are by offering them an opportunity to provide feedback.
With our system you’ll remove friction from the process for securing more valuable meetings and major gifts, resulting in happier donors, staff, and a healthier fundraising environment.
Understand Your
Supporters
Gain a clear view of your supporters thanks to their self-reported feedback.
We help you know exactly who to reach out to and when by capturing their survey responses and monitoring their online engagement over time. Timing your outreach helps you focus your efforts, making your operation more effective and efficient.
Raise More,
Spend Less
Maximize the impact of every dollar you spend on raising major gifts.
Finally, a system that streamlines the qualification, cultivation and prioritization of key supporters based on what they say and do—not only by what your wealth screening tells you to do.
Hear From Our Customers
Succeeding with MarketSmart
“Thanks to MarketSmart’s groundbreaking program, we’re seeing endless opportunities to serve donors’ wishes for engagement.”
JENNIFER BARTON,
Baltimore Symphony Orchestra
“Your group is doing a lot to revolutionize the way we and many other non-profits operate, and for that, we are immensely grateful.”
LABIN L. DUKE, Th.M,
Hillsdale College
“I closed a new $500,000 planned gift intention today from a donor who surfaced as a result of our work with MarketSmart.”
BRAD HARRIS,
A New Leaf
Smart Supporter Engagement &
Fundraising Resources
Maximize your fundraising impact with our free analytics tool and intuitive dashboard for clear insights into your success.
Try it now
Get the Book for Free
Feeling like your job is getting harder because supporter expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make an impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Available in multiple formats: .mobi for Kindle, .ePub for most devices, .PDF, and audiobook.
