Even a broken record can play beautiful music, here's mine…

MarketSmart characters
MarketSmart lightbulb icon

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

I’m going to repeat what might now be cliché.
You’ve heard this before. But you’ve got to let it sink in. Then act on it. Here it goes, because truth is like medicine. It tastes bad going down. But it cures!
…Needle hitting vinyl.
If you reach out to the right people at the right time with the right message, they’ll be receptive to you and your outreach. If not, you’ll get a lot of unsubscribes, hang ups or worse because people will only politely endure your interruptions and annoyances for so long.
Your job is to qualify your list so you cultivate the right people over time with relevant messages they’ll appreciate. Do that and you’ll get more opens, clicks, accepted phone calls and meetings. People will happily accept your outreach and welcome the value you provide. Then, they’ll reciprocate by giving and telling their friends to join them in an experience that helped them find meaning in their lives.
There! Broken record played once again!
 

Related Posts:

>>I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors
>>The top 10 reasons why your donor outreach fails
 

Leave a Reply

Your email address will not be published. Required fields are marked *

Get smarter!
Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!