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Even a broken record can play beautiful music, here's mine…
I’m going to repeat what might now be cliché.
You’ve heard this before. But you’ve got to let it sink in. Then act on it. Here it goes, because truth is like medicine. It tastes bad going down. But it cures!
…Needle hitting vinyl.
If you reach out to the right people at the right time with the right message, they’ll be receptive to you and your outreach. If not, you’ll get a lot of unsubscribes, hang ups or worse because people will only politely endure your interruptions and annoyances for so long.
Your job is to qualify your list so you cultivate the right people over time with relevant messages they’ll appreciate. Do that and you’ll get more opens, clicks, accepted phone calls and meetings. People will happily accept your outreach and welcome the value you provide. Then, they’ll reciprocate by giving and telling their friends to join them in an experience that helped them find meaning in their lives.
There! Broken record played once again!
Related Posts:
>>I must sound like a broken record but here’s more nonprofit data that will inspire you to focus more on major donors
>>The top 10 reasons why your donor outreach fails
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
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Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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