Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!”
Here are 3 big reasons why her reasoning is flawed:
Here at MarketSmart, we know that critiques of creative should be based in reality, drawn from experience, and aligned with an understanding of your target audience. But, in the end, testing is the only way to truly determine what will produce results— not guessing and presuming.
Be careful with your critiques. Remember, you are not your target audience.
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