Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the trash!”
Here are 3 big reasons why her reasoning is flawed:
Here at MarketSmart, we know that critiques of creative should be based in reality, drawn from experience, and aligned with an understanding of your target audience. But, in the end, testing is the only way to truly determine what will produce results— not guessing and presuming.
Be careful with your critiques. Remember, you are not your target audience.
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Yep, everyone’s a critic, Unfortunately, marketers and creatives — across nonprofits and for-profits alike — deal with this kind of exchange every day. Toss in the objections from legal and it can get downright exasperating. So, what was your response?
I think the best we can do is try to reason with them.
Another short and high-value post. Thanks Greg for your insight. Keep them coming.
Thanks so much Brice!