But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions.
The next most popular offer is a pin.
I think these offers are pretty lame. Most of your supporters don’t really want to be in your legacy society. And they didn’t leave your organization in their will to get a pin.
So what do they want? Here’s a good list for starters:
Can you think of some other reasons why they’d want to be in your Legacy Society?
If so, use those reasons to create offers that provide your supporters with value and make them feel good. Then they will want to be in your Legacy Society after all.
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