Should your donors be given a chance to “tip” your organization?
Are you confused by that headline? Here’s what I mean:
I think it would be interesting for us to test allowing donors the opportunity to decide how much of their donation goes toward overhead.
Similar to how you tip a waiter, why not allow the donor the choice between several overhead support options? Maybe we should point out that fifteen percent is what’s recommended. But they can give more or less. It’s their choice!
Next to the tipping options, why not include links to content about your organization’s management philosophy, its impact and 990?
I think they’ll probably give more than 15% if your nonprofit explains the need for overhead effectively, how well the money will be managed, and the results/impact that can be realized.
Allowing the donor to decide how much to invest in overhead is fair. It gives them control. It provides transparency and proves integrity.
What do you think? Is it worth a try? Should we encourage “tipping”?