We use cookies to ensure that we give you the best experience on our website. By continuing to use this site, you agree to our use of cookies in accordance with our Privacy Policy.
Privacy Overview
Login
Your Role
Challenges You Face
results
Learn
Resources
Company
What Fundraisers Can Learn From Restaurants and Waiters
People give billions of dollars each year to waiters for a lot of the same reasons they give to charities.
1. Social conformity (simply because it’s something you are supposed to do)
2. Reciprocity (in exchange for something of value – service)
3. Appreciation (recognition that the service was good)
4. Sympathy
5. Empathy
Etc.
But what else can we learn from the tips we give (unrestricted spending that is certainly not required) to restaurant waiters?
An interesting study in 1989 found the following:
Frequency
“Customers who visited the restaurant 5 or more times per year left a larger tip (after controlling bill size) than did customers who visited the restaurant fewer than 5 times per year.”
And…
Service
“People also tipped more, the more favorably they evaluated their service.”
So what’s the takeaway that fundraisers can learn from restaurants?
I think this reinforces my philosophy that quality engagement is the key to more revenue.
Of course, we all know that visiting with donors results in more and larger donations. So this philosophy probably comes as no surprise to you. But I think that quality engagement can be scaled-up thanks to technology these days. Now you can reach more supporters with high-quality “touches” more frequently. Thereby providing better service and more value for your supporters and tremendously decreasing costs for your organization.
Now you can do less with more. You can engage more frequently and provide better service. And, if you do, I’ll bet you’ll increase your tips!
P.S. Want more insight into the minds of your donors? Check out “Inside The Mind of a Planned Giving Donor,” an eBook by Dr. Russell James, J.D., Ph.D, CFP.
Recommendations:
>> The Future Fundraising Now Blog
>> Get Fully Funded Blog
Related posts:
>> Do people prefer when others pay for a nonprofits’ overhead costs?
>> Should your donors be given a chance to tip your organization?
LIKE THIS BLOG POST? PLEASE SHARE IT AND/OR SUBSCRIBE
Subscribe
Login
0 Comments
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Get smarter with the SmartIdeas blog
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!