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When I first came up with the term engagement fundraising it was because I was a pissed-off donor! I wanted the charities I cared about… Read More
I don’t have any data on this whatsoever but something tells me that a good number of fundraisers might lean left when it comes to… Read More
There’s brilliance down under! A while back on my LinkedIn Group (Major and Planned Gift Marketers), Sharon Wangman outlined a stewardship plan for Legacy Society donors/members…. Read More
I love Shark Tank, the reality TV show that features a panel of potential venture capitalists (“sharks”) evaluating aspiring entrepreneurs product/business ideas. I watch it… Read More
Organizations spend a lot of time and effort focusing on what they will do with the money they receive from donors. And, that makes plenty of… Read More
7. Wasting time in-house letting themselves get caught up in meetings, activities, or office politics 6. Forgetting to ask donors lots of questions about why they care,… Read More
The private sector figured out a long time ago that a salesperson should never generate their own leads. A lead generator should never set-up appointments. And, a… Read More
People often ask me, “How does MarketSmart work with partners (allies) to help nonprofits lower costs and increase revenues?” It’s a good question. Many people… Read More
I haven’t been much of a fan of Facebook for my business. I simply prefer LinkedIn. But recently it occurred to me that some fundraisers really like… Read More
I’m constantly reminding people that fundraising is about facilitating and helping donors feel good! To do both, you might want to consider employing the concept of… Read More
Ever want to hear the voice of SmartIdeas (Greg Warner)? Here’s your chance. Mazarine Trez of Wildwoman Fundraising interviewed me some time ago. We discussed… Read More
New subscribers to my blog get a survey asking them what topics they’d like to see me cover. You can send me requests too at… Read More
Most people I know are actually willing to earn less money as long as they love their job. Are you one of them? Do you… Read More
When I first got into professional sales at Washingtonian Magazine I was taught that the only way to really sell anything was to get face-to-face… Read More
Wealth screening your data is a good idea! My firm doesn’t provide that service but there are plenty that can help you to determine who… Read More
If you want to know how to communicate with your donors, I strongly recommend you listen to whatever Jeff Brooks says. Jeff is the Creative… Read More
I love my staff!! They are so thoughtful! They figured that some of our thousands of blog subscribers might want a super-concise book of my best blog… Read More
Before I give you the secret and how it applies to your fundraising efforts, you should know that lots of people try to tell me how… Read More
My pal (Tricia Benson) used to work at Human Rights Campaign. During her tenure, we helped her conduct a couple of simple marketing efforts that… Read More
One of our clients achieved extraordinary results last year. They generated more leads for planned gifts and uncovered more previously undisclosed legacy gifts than ever… Read More
Thanks to Giving USA and Third Sector’s Gross Domestic Philanthropy report, we now know that the United States continues to be the most charitable nation on the… Read More
Pokemon Go is a shiny object. A time waster for a fundraiser seeking serious results. It focuses on the lowest rung of the ladder. DO… Read More
My pal Dr. Russell James is at it again. This time, he researched what fundraiser job titles inspire more engagement, connectivity, and giving. According to James,… Read More
Recently I was interviewed by Mazarine at Wild Woman Fundraising! You can hear the interview here. There’s one big point from the interview I figured you’d want… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!
