Facebook restart?

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

I haven’t been much of a fan of Facebook for my business. I simply prefer LinkedIn.
But recently it occurred to me that some fundraisers really like it. And, who am I to decide how they should engage with me and my company? So about a month ago we decided to start posting on our somewhat dormant MarketSmart Facebook page again.
Do you prefer Facebook? If so, you might want to LIKE our page so you can get updates and helpful, educational information there.
Lesson learned! Let your customers (and donors) engage with you as they want on their terms. Make it convenient. Be customer-centric (donor-centric).


>> The Fundraiser’s Ultimate LinkedIN Cheat Sheet: How to reach out to a major or legacy gift prospect online


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