Organizations spend a lot of time and effort focusing on what they will do with the money they receive from donors.
And, that makes plenty of sense. People won’t give you money if you don’t have a plan for what you’ll do with it. The beneficiaries of the donations are important— of course!
But that’s only part of the equation.
I think nonprofits should spend a lot of time and effort focusing on what your donors will get in return for giving. Tweet this!
Mindsets at nonprofits need to be adapted to ensure that the donor is at least 50% of the operational and communication formula. All staff must recognize and acknowledge that the donors need to be beneficiaries of your nonprofit’s efforts just as much as those who benefit from their gifts.
When a nonprofit modifies its ethos to put the donors on equal footing with the beneficiaries, they get more gifts.
It looks like this:
Nonprofit organization = Help donors get what they want (50%) + Help beneficiaries get what they need (50%)
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