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Today I’m very proud to provide a guest post written by one of MarketSmart’s brilliant, yet curious, Account Managers—Lizzie Weiland. She’s got an interesting riddle to… Read More
Recently someone told me that their current planned giving marketing efforts were not working. “How do you know?” I asked. “Because there’s been a drop… Read More
I have two questions that I ask people when they say that planned gift fundraising “is all about the relationship.” I ask, “How many gifts… Read More
I attended a local monthly planned giving event a while back and learned a lot about how not to market charitable gift annuities. During the… Read More
I’m getting really tired of hearing people complain about donor advised funds. For instance, it was reported by the Chronicle of Philanthropy that dollars put… Read More
The goal for legacy gift fundraising is to raise money right? In sports they say it doesn’t matter how many points you score, it’s whether… Read More
Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life… Read More
1. Uncover who among your supporters has a donor advised fund. Just ask them the very simple question: Do you have a donor advised fund? 2…. Read More
But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions. The next most popular offer… Read More
Sick of my rants yet? I’ve droned on and on about the fact that your job is to make your donors feel good and to… Read More
The following is a guest post thanks to my friend T.J. McGovern, Owner/Principal at McGovern Consulting Group (McG). Here is a teaching story I usually share… Read More
People give billions of dollars each year to waiters for a lot of the same reasons they give to charities. 1. Social conformity (simply because it’s… Read More
1. How many highly qualified planned giving leads did you generate for my nonprofit last year? 2. How many of those leads could also be… Read More
I’d like to connect with you on LinkedIn. Full disclosure: I pretty much like to connect with everyone in the fundraising/nonprofit sector on LinkedIn. By… Read More
Here’s the deal folks. You don’t own your donors. Too many times I’ve heard chapters say that they don’t want to share planned giving leads… Read More
L.M. Montgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I… Read More
The words are listed down at the bottom. But to understand why you should put them everywhere, read this: Every single one of your supporters… Read More
A lot of charities tout the fact that they take care of their own. Marines helping marines! Cancer patients helping cancer patients! And so on…. Read More
I’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems. Here’s how it works in fundraising. “Problem” messages:… Read More
I give you permission to read this list but only if you’ll count to three afterward. Let it sink in. Then DELETE IT! Forget about… Read More
I love this legacy giving promotion. It’s actually a placeholder for your beer! You can find this along with its case study and many other… Read More
I once heard a story about a legacy gift that was about to be “closed” until the organization’s CFO fumbled the ball in the end… Read More
I know, I know… you love your printed planned giving newsletter. After all, it’s an easy marketing option (especially if you buy them from a vendor who… Read More
There are a whole bunch of so-called “marketing companies” out there that say they help nonprofits get more planned gifts. I have a lot of… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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