I’ll cut to the chase. People want to take advantage of opportunities more than they want to solve problems.
Here’s how it works in fundraising.
I’m not saying you should avoid explaining the problems. I’m just saying your messages should frame the problems in ways that present them as opportunities.
Access our FREE webinar: Words that Work — The Phrases that Encourage Giving
Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!