Here’s one great legacy giving promotion

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

I love this legacy giving promotion. It’s actually a placeholder for your beer!

You can find this along with its case study and many other great legacy gift marketing case studies here on SOFII’s website.
Legacy gift promotion for Greenpeace lm71gp2

Related posts:

>> Why I like this ad
>> 5 of the best charity videos used to promote legacy giving
>> A terrific example of an online “engagement fundraising” effort for planned giving

4 responses to “Here’s one great legacy giving promotion”

  1. Jim Weber says:

    Fantastic promotion by Greenpeace. Greg well done posting this- always fun and insightful reading your Market Smart Posts!

  2. Thanks Jim. I agree. That one really hit a home run! Thanks for being a loyal reader.

  3. Grace Sithole says:

    Good things come to those who believe,better things come to those who are patient and the best things come to those who don’t give up,well done

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