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8 simple ideas to involve your donors and build deeper connections
L.M. Montgomery was a famous author in the early 1900’s. Her novels were internationally renowned. She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.”
This is so true. Involvement is one of the best ways to build seriously deep connections. It can mean the difference between no gift and the ultimate gift. There are millions of ways you can do this.
Here are eight of them:
- Be transparent and give them access with a personal tour
- Help them meet your staff, your volunteers, and the folks that benefit from their donations
- Write them a personal letter
- Ask a beneficiary to write them a letter (such as a child who received a healthy meal from your homeless shelter)
- Reach out personally on social media
- Conduct a webinar
- Send them pictures or videos showing them the results of their support
- Invite them to volunteer
….the list goes on and on. How are you involving your most valuable donors?
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Great quote. Thanks for the Canadian content! LMM was from Prince Edward Island, just across the water from us here in Nova Scotia. Your list is good too! 🙂
Wow! I did not know that. We LOVE our neighbors to the North!!
Thank you. Provides great inspiration. It is so very true.
Thanks Laura!
Great list. I’d add invite them to have a skype conversation with a beneficiary, if you can. Next best thing to being there! Thanks, Roberta
Love it! Great idea.