8 simple ideas to involve your donors and build deeper connections

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

L.M. Montgomery was a famous author in the early 1900’s. Her novels were internationally renowned.  She once said, “Tell me and I forget. Teach me and I remember. Involve me and I learn.”
This is so true. Involvement is one of the best ways to build seriously deep connections.  It can mean the difference between no gift and the ultimate gift. There are millions of ways you can do this.

Here are eight of them:

  1. Be transparent and give them access with a personal tour
  2. Help them meet your staff, your volunteers, and the folks that benefit from their donations
  3. Write them a personal letter
  4. Ask a beneficiary to write them a letter (such as a child who received a healthy meal from your homeless shelter)
  5. Reach out personally on social media
  6. Conduct a webinar
  7. Send them pictures or videos showing them the results of their support
  8. Invite them to volunteer

….the list goes on and on.  How are you involving your most valuable donors?

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Charles O'Neil
5 years ago

Great quote. Thanks for the Canadian content! LMM was from Prince Edward Island, just across the water from us here in Nova Scotia. Your list is good too! 🙂

Greg Warner
5 years ago
Reply to  Charles O'Neil

Wow! I did not know that. We LOVE our neighbors to the North!!

Laura Henschke
5 years ago

Thank you. Provides great inspiration. It is so very true.

Greg Warner
5 years ago
Reply to  Laura Henschke

Thanks Laura!

Roberta O'Hara, AVP for Donor Relations
Roberta O'Hara, AVP for Donor Relations
5 years ago

Great list. I’d add invite them to have a skype conversation with a beneficiary, if you can. Next best thing to being there! Thanks, Roberta

Greg Warner
5 years ago

Love it! Great idea.

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