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5 questions to ask your planned giving marketing vendor

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

1. How many highly qualified planned giving leads did you generate for my nonprofit last year?
2. How many of those leads could also be major gift donors?
3. Who among those leads has a donor advised fund or family foundation?
4. Why do each of those leads care about my organization’s mission?
5. In the minds of each of those leads, how does my organization rank compared to other charities? Are we their top choice for giving?
 
Most, will get stuck on question one. When that happens, you might want to consider another way to reach your goals.
If they get past question one, they probably won’t be able to answer the other four. So what are you waiting for? Contact us. We’ll get those answers and leads for you (probably at a fraction of their cost).
 

Related posts:

>> It’s About Questions, Not Presentations
>> 10 Simple Questions Your Technology Vendor Should be Able to Answer
>> 9 Questions to Help You Determine If Your Results Are Good
>> 12 Essential Questions To Ask When Buying Fundraising Software
 

One response to “5 questions to ask your planned giving marketing vendor”

  1. Mike says:

    Fortunately, our +100 nonprofit clients don’t have to ask these questions due to raising $2-$5 million in new planned gifts per year with an average ROI of $75:$1 Secondly, 33% of the planned gifts are first time gifts. Finally, the majority of our nonprofit clients have engaged us for +4 years.

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