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Every marketing channel needs to be optimized and employed properly. Sadly most fundraisers are using email the wrong way. Email should NOT be used primarily… Read More
What follows are the 4 things you need to know in order to close more gifts faster: 1. Who has the capacity to give 2…. Read More
The HIPPO is the highest paid person in the office at the time when a decision needs to be made. HIPPOs tend to be far… Read More
Great volunteer opportunities and experiences are essential for your nonprofit (as discussed before). Here’s what the data shows your high net worth volunteers are looking for! Having… Read More
Donor Advised Funds… There are plenty of people who don’t like ’em. They say that they are holding pens for dollars that should be distributed… Read More
Each year my amazing staff grab the best, most popular blog posts from the prior year to create a book for our readers. At last, the… Read More
For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book… Read More
Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from… Read More
Thanks to scientific research, we now know conclusively that giving to others makes us feel good about ourselves, which in turn, makes us happy. But… Read More
One day a long time ago I was in a board meeting talking about raising money and a member said the following: “The only time… Read More
1. Make sure the intern cares about your mission 2. Have the intern view videos, read reports and talk to program staff (and beneficiaries) so… Read More
A well-known speaker once led the opening presentation at the ACGA Annual Symposium right in my backyard— Baltimore, Maryland. In his presentation, he mentioned that… Read More
Recently one of our beloved clients critiqued something we thought she should do by saying, “Well if I saw that envelope I’d throw it in the… Read More
Here are the top 10 reasons why donors like taking donor surveys: 1. They want to be perceived as (or see themselves as) a helpful… Read More
I attended a local monthly planned giving event a while back and learned a lot about how not to market charitable gift annuities. During the… Read More
Here are 3 amazing quotes from major donors worth reading: “I walk over to my desk, take out my pen, and get ready to sign… Read More
I’m getting really tired of hearing people complain about donor advised funds. For instance, it was reported by the Chronicle of Philanthropy that dollars put… Read More
Andrew Olsen knows a thing or two about direct marketing. On his blog, he debunks 3 major donor myths that pertain to marketing. You can… Read More
The goal for legacy gift fundraising is to raise money right? In sports they say it doesn’t matter how many points you score, it’s whether… Read More
Here are 19 reasons why nonprofit donor surveys are awesome: They help you learn about why your donors care about your mission, how their life… Read More
1. Uncover who among your supporters has a donor advised fund. Just ask them the very simple question: Do you have a donor advised fund? 2…. Read More
But, oddly, that’s the first thing fundraisers offer legacy gift prospects and those who have disclosed their legacy gift intentions. The next most popular offer… Read More
I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift… Read More
Sick of my rants yet? I’ve droned on and on about the fact that your job is to make your donors feel good and to… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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