4 things you need to know to qualify your major gift and planned gift prospects

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Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

What follows are the 4 things you need to know in order to close more gifts faster:
1. Who has the capacity to give
2. Why they care
3. When you should reach out to them
4. What you should say
 
All 4 can be captured quite easily these days thanks to new technologies and strategies. It’s really simple. So what’s holding you back?
 

Recommendations:

>> 8 Surefire Ways to Run a Successful Fundraising Campaign
>> 7 Key Questions for Qualifying Your Major and Planned Gift Prospects
 

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