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4 things you need to know to qualify your major gift and planned gift prospects
What follows are the 4 things you need to know in order to close more gifts faster:
1. Who has the capacity to give
2. Why they care
3. When you should reach out to them
4. What you should say
All 4 can be captured quite easily these days thanks to new technologies and strategies. It’s really simple. So what’s holding you back?
Recommendations:
>> 8 Surefire Ways to Run a Successful Fundraising Campaign
>> 7 Key Questions for Qualifying Your Major and Planned Gift Prospects
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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