14 things you must know about your donors to win major gifts (including planned gifts)
Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey):
1- Why do they care about your nonprofit’s mission?
2- What programs interest them and why?
3- Who and/or what influenced them to care about your nonprofit’s mission?
4- Do they have any interest in honoring or commemorating that influencer?
5- How would they prefer to give (cash? assets?) and when (time of year)?
6- How else could they give (that, perhaps, they didn’t realize)?
7- Would they consider a legacy gift?
8- What do they hope your organization will do with their money?
9- How do they want you to communicate back to them about the impact of their gifts?
10- Would they like to get involved as a volunteer, in an a group or in a leadership position?
11- What are their demographics (especially their capacity to make a large gift and age)?
12- Do they have children?
13- How do they rank your nonprofit when comparing yours with the competition (other nonprofits)?
14- Do they want to have a one-to-one relationship with a fundraiser/representative?
You can get all you need to know about your donors from a simple donors survey (if you do it right).
Want to learn more about how to do it? Check out my free report: The Ultimate How-To-Guide for Conducting Nonprofit Donor Surveys