Here are 14 things you must know about your donors if you want to raise major and planned gifts (13 of which can be obtained from a donor survey):
1- Why do they care about your nonprofit’s mission?
2- What programs interest them and why?
3- Who and/or what influenced them to care about your nonprofit’s mission?
4- Do they have any interest in honoring or commemorating that influencer?
5- How would they prefer to give (cash? assets?) and when (time of year)?
6- How else could they give (that, perhaps, they didn’t realize)?
7- Would they consider a legacy gift?
8- What do they hope your organization will do with their money?
9- How do they want you to communicate back to them about the impact of their gifts?
10- Would they like to get involved as a volunteer, in an a group or in a leadership position?
11- What are their demographics (especially their capacity to make a large gift and age)?
12- Do they have children?
13- How do they rank your nonprofit when comparing yours with the competition (other nonprofits)?
14- Do they want to have a one-to-one relationship with a fundraiser/representative?
You can get all you need to know about your donors from a simple donors survey (if you do it right).
Want to learn more about how to do it? Check out my free report: The Ultimate How-To-Guide for Conducting Nonprofit Donor Surveys
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