For those of you who are new to the field, Mal Warwick played a tremendous leadership role in fundraising and direct marketing. In his book titled How to Write Successful Fundraising Appeals, he outlined the 4 levels of donor commitment. Here they are:
How do your supporters fit into these personas? Are you overlooking some lifers?
>> How to Develop Donor Personas for Your Nonprofit
>> Marketing personas for non-profits: design and implementation
>> Donor Personas, Their Value, and How to Craft Them
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I love this post! Mal really nailed it when he described the 4 levels of donor commitment. Thank you for sharing, Greg.
My pleasure Ann. Thanks for being such a loyal subscriber to my blog.