See what happens when donors and board members switch a few words

MarketSmart characters
MarketSmart lightbulb icon

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

One day a long time ago I was in a board meeting talking about raising money and a member said the following:

“The only time I would feel comfortable asking for a donation

is when I know the person very well

and I know that we’re on the same page.”

 
Shortly after that meeting I heard a major donor say nearly the same darn thing but they switched a few words around as follows:

“The only time I would feel comfortable giving a donation

is when I know the organization very well

and I know that we’re on the same page.”

 
Did you notice which words got switched?
For the donor, it’s about the relationship with the organization not necessarily the relationship with the person asking for the donation.
Don’t get me wrong. Face to face meetings and personal relationships ARE essential. But what happens when you are not in front of your donors and prospects? You can’t be available to them 24/7/365.
 
Good news!
These days your organization can leverage technology to help you reach more people, cultivate relationships with them over time, build their desire using automated emails, and even motivate them to take action. Then your organization can easily say:

“Our organization always feels comfortable asking for a donation

because our organization knows the person very well,

knows that we’re on the same page

and knows when the time is right.”

 
CURIOUS ABOUT THE TECHNOLOGY? SEE THE VIDEO HERE.
 

Related posts:

>> eBook: Words That Work: Part 2: The Phrases That Encourage Planned Giving
>> Report: How To Write Letters To Major Donors
 

Tweet This

2 responses to “See what happens when donors and board members switch a few words”

  1. Greg:
    Thanks for your weekly’s especially this one. RIGHT ON TARGET
    Charlie
    beyondharan.blogspot.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Get smarter with the SmartIdeas blog

Subscribe to our blog today and get actionable fundraising ideas delivered straight to your inbox!