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See what happens when donors and board members switch a few words
One day a long time ago I was in a board meeting talking about raising money and a member said the following:
“The only time I would feel comfortable asking for a donation
is when I know the person very well
and I know that we’re on the same page.”
Shortly after that meeting I heard a major donor say nearly the same darn thing but they switched a few words around as follows:
“The only time I would feel comfortable giving a donation
is when I know the organization very well
and I know that we’re on the same page.”
Did you notice which words got switched?
For the donor, it’s about the relationship with the organization not necessarily the relationship with the person asking for the donation.
Don’t get me wrong. Face to face meetings and personal relationships ARE essential. But what happens when you are not in front of your donors and prospects? You can’t be available to them 24/7/365.
Good news!
These days your organization can leverage technology to help you reach more people, cultivate relationships with them over time, build their desire using automated emails, and even motivate them to take action. Then your organization can easily say:
“Our organization always feels comfortable asking for a donation
because our organization knows the person very well,
knows that we’re on the same page
and knows when the time is right.”
CURIOUS ABOUT THE TECHNOLOGY? SEE THE VIDEO HERE.
Related posts:
>> eBook: Words That Work: Part 2: The Phrases That Encourage Planned Giving
>> Report: How To Write Letters To Major Donors
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2 responses to “See what happens when donors and board members switch a few words”
Leave a Reply
Get the book!
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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Greg:
Thanks for your weekly’s especially this one. RIGHT ON TARGET
Charlie
beyondharan.blogspot.com
Thanks Charlie!