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Let’s look at the five-step process individuals take before they reach a decision to leave a gift . 1- Attention Simply stated, you cannot get… Read More
Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More
A great deal of confusion surrounds whom you should approach for planned gifts. So let’s begin by defining the types of people you will find… Read More
Well you’ve heard about inserts – what about onserts? These work because your best business and best referrals will come from your past customers. Check… Read More
An article by Fast Company (https://www.fastcompany.com/blog/kit-eaton/technomix/attention-marketers-80-twitterers-are-narcissists) recently summed up an interesting study about Twitter users. They found that there are essentially two types of Twitterers…. Read More
A friend of mine went to a really large public university. He heard about our SmartGiftmaker and told me I should call someone at his… Read More
The National Committee on Planned Giving* found: that most donors first make a will at age 44 the average age of their first charitable bequest… Read More
Your website should be your most effective marketing tool for lead generation and education. The days of “online brochures” are gone. At the very least,… Read More
For planned giving marketing, determining who to target is always a tricky task. There’s lots of literature out there on this subject. But I found… Read More
Is the person who answers your phones also your least trained employee? If so, why? Do they answer the phones with class or “attitude”? And… Read More
Recently someone told me at a networking function that cold-calling was “old-school” and didn’t work. Of course this person admitted he never made a cold… Read More
There are hundreds of networking opportunities in every major city in America – from chambers of commerce to simple clubs and groups. All you need… Read More
Okay I know business cards have been around for at least a hundred years. But let’s not forget that they are still one of the… Read More
Just last week I had two discussions with two different clients that blew me away. We were talking about the leads my firm generated for… Read More
Sometimes we need to step back and evaluate our planned giving database objectively. Here are three categories you might consider for your planned giving marketing… Read More
A QR code is a “quick response” code. They are easy to create (there are dozens of free tools available online). And they simply drive… Read More
It’s 2011. Have you set your goals yet? Someone once told me, “if you don’t know where you are going, you’ll probably end up going… Read More
As most of you know, I still believe in cold-calling. That’s because it still works! Sure I’ve had people tell me it’s old-school. But I don’t… Read More
Evangelists are popping up everywhere screaming that “interruption marketing” is dead. Folks like David Meerman Scott (author of The New Rules of Marketing and PR),… Read More
Well… almost dead. Let’s say they are dying. And the Yellow Pages will be right behind them. Verizon has stopped distributing the White Pages in… Read More
First off, this is not a rant about insecurity or paranoia. Rather, I’m sad to say that many sales people will take advantage of you… Read More
These days there’s a lot of talk about how you should use your website as a marketing machine. …A lot of talk about search engine… Read More
According to research from Pitney Bowes, “60 percent of respondents believe that offline marketing is most likely to get them to visit the website of… Read More
Recently I attended a networking luncheon where I spoke to a bunch of smart entrepreneurs and asked, “how’s your data?” Is anyone using a CRM… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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