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Google search “fundraising metrics” and you’ll find plenty of blog posts and articles. In fact, you’ll come across too many. It can be overwhelming to figure out… Read More
“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.” I was sitting in the crowd at… Read More
Welcome! You’re about to learn A LOT about donor surveys. At MarketSmart, we’ve spent the past 10 years conducting donor surveys for our hundreds of clients…. Read More
“You can succeed best and quickest by helping others to succeed.” I wasn’t frustrated. If anything, I was disappointed. “How could I forget that quote?”… Read More
Everything You Need to Know about Online Will-writing Platforms Where do will-writing tools fit in your strategic plan? How do you measure planned giving success?… Read More
Something about the term moves management has always made me feel uneasy. When I first heard the phrase I figured it was all about managing… Read More
What You Need to Know About Online Will-Writing Tools Should you invest in online tools that help your supporters write their own wills? The short… Read More
What is donor qualification? It’s the process by which you determine whether or not a supporter/donor is someone you should: Spend your valuable time building a… Read More
Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era ever to face… Read More
Fill out the form to get a free download of chapter 6 of Engagement Fundraising! Included: How to create powerful offers that encourage donors to… Read More
OUTS Being disrespectful, interrupting & annoying supporters Spray-n’-pray marketing Show up n’ throw up presentations Treating donors like ATM machines Asking for money (begging) Counting… Read More
Recently I saw a question posted on a discussion board that was inspired by a blog (NOT mine) titled: WHY YOU NEED TO HIT YOUR… Read More
My pal Brady Josephson (self-proclaimed charity nerd) had me on his relatively new podcast titled: The Generosity Freakshow. I encourage you to take a listen…. Read More
Fill out the form to get a free download of the introduction and chapter 1 of Engagement Fundraising! Included: Introduction: Who Is This Guy? Chapter… Read More
Filters There’s a brand new filter in town! Say hello to an improved dashboard list segmenting and building process. You’ll notice there are only four… Read More
According to Glassdoor, the following 15 companies no longer require college degrees. I think they are starting to recognize that they can hire smart people… Read More
Learn how to use surveys to raise more money! Dr. Russell James is back and ready to share the knowledge you need to advance your… Read More
When your clients achieve their goals faster and at lower cost, they’ll thank you and refer you to others. WE’LL BE YOUR PARTNER, NOT YOUR… Read More
Find out exactly which words will inspire your donors to make planned gifts Dr. Russell James is back with new research findings! Discover what’s working… Read More
Podcasting is pretty new for me. I’ve never done it before. But I’m thrilled to see the reviews for the Engagement Fundraising Podcast have been positive. Hooray!!… Read More
In my last post, I tore up the concept of the disappearing donor. I proclaimed that donors are not disappearing. Rather, our sector’s fundraising practices are driving… Read More
You can, indeed, email your supporters every single day. I realize you and your communications team members probably just fell out of your chairs. After… Read More
She told me others would say I was unprofessional. I was asked to lead a roundtable discussion at a conference recently. So I did. And afterward… Read More
On Monday I wrote about the oversized check photo-op and posted a link to it on LinkedIn. The post is approaching 10,000 views in under 48 hours. Clearly… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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