How to Use Donor Surveys to Raise More Money

Learn how to use surveys to raise more money!

Dr. Russell James is back and ready to share the knowledge you need to advance your major and planned gift fundraising programs. Learn from the expert who studies the neuroscience behind planned and major giving to take your program to the next level.

Here’s what you’ll learn:

  • The science behind effective surveys for fundraising
  • The important components of the most effective surveys
  • How to talk about benefits in the right way
  • How to advance the donor life story
  • How to emphasize lasting impact
  • How to encourage tribute gifts in wills
  • How to use family words instead of formal words to encourage planned gifts
  • And many more helpful tips and tricks for optimizing your donor surveys

Access the webinar now by completing the form to your right!

About the Presenter:

Dr. Russell James

Dr. Russell James

Russell James, J.D., Ph.D., CFP® is a professor at Texas Tech University. He directs the on-campus and online graduate program in Charitable Financial Planning and also teaches Charitable Gift Law at the Texas Tech University School of Law. He graduated, cum laude, from the University of Missouri School of Law where he was a member of the Missouri Law Review. While in law school he received the United Missouri Bank Award for Most Outstanding Work in Gift and Estate Taxation and Planning. He also holds a Ph.D. in consumer economics from the University of Missouri, where his dissertation was on the topic of charitable giving.

He worked as the Director of Planned Giving for Central Christian College in Moberly, Missouri for six years and later served as president of the college for more than five years. He had direct and supervisory responsibility for all fundraising. During his presidency, the college successfully completed two major capital campaigns, built several new debt-free buildings, and operated in the black every year after having operated in the red for 10 of the 11 previous years. Dr. James has over 100 publications in academic journals, conference proceedings, professional periodicals, and books including 20 on neuroimaging and neuroeconomics. He has been quoted in a variety of news sources including The New York Times, The Wall Street Journal, CNN, MSNBC, CNBC, ABC News, U.S. News & World Report, USA Today, the Associated Press, Bloomberg News and the Chronicle of Philanthropy.


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