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Want some fun? My team recently created a word search for our new interns. It includes a bunch of different words and phrases used in the… Read More
Do you want your business to grow? Tired of being on a feast or famine roller coaster when it comes to contracts and revenue? Looking… Read More
Focus. Because… the world is quickly becoming one that has fewer donors giving more. According to The Institute for Policy Studies (after they crunched the data… Read More
Here are a dozen ways engagement fundraising helps nonprofits all around the world. 1. Focus on your oldest supporters and Legacy Society members who have no children and capacity… Read More
Well, that was quick, it’s already October (Friday, October the 13th to be exact). Where did 2017 go? As with every year, time seems to… Read More
He’s back! And this time he’ll be talking about one of my favorite subjects — donor surveys. Sure, I’ve got some experience in this area…. Read More
Do you know Penelope Burk? I first found out about Penelope Burk when I was running a marketing agency that solely helped private sector companies (not… Read More
Volunteerism is the gateway drug leading to major giving and legacy gifts. Proof can be found in the 2016 U.S. Trust® Study of High Net Worth… Read More
People are more likely to be persuaded by people we like. So, no matter how worthy your cause is, if your supporters don’t like you,… Read More
Jim Collins, author of the best-selling book Good to Great, has three big recommendations for all organizations: Get the right people on the bus Get… Read More
0.75x 1x 1.25x 1.5x 2x 0:0027:42 8 Core Components of Engagement Fundraising (Season 1, Episode 2) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New… Read More
0.75x 1x 1.25x 1.5x 2x 0:0027:42 8 Core Components of Engagement Fundraising (EF-S01-E02) Apple PodcastsGoogle PodcastsShare Leave a ReviewListen in a New WindowDownloadSoundCloudStitcherSubscribe on AndroidSubscribe… Read More
You don’t necessarily need more low-dollar donors. You need better ways to determine who has the capacity. You don’t necessarily need more low-dollar donors. You need… Read More
Most money is not cash. According to the Wall Street Journal, people put their wealth in lots of places, but not in liquid assets. The chart… Read More
1- Permission Donors have immense power these days. They can ignore your communications! The best way to ensure that they don’t exercise that power is… Read More
Recently I was told, “Greg, you are one strong cup of coffee.” I like that. Here’s why I am the way I am: 1. I… Read More
Unlike populist fundraisers (who treat everyone the same), engagement fundraisers aim to find and build relationships with “first class passengers”— people who are willing to “pay”… Read More
Thank you! You can now access this webinar recording below Click here to get your training packet for this presentation. If you need anything else, please… Read More
I really need your help. I funded a study to help you. Basically, we’re trying to help you and your peers understand more about major gift… Read More
There’s brilliance down under! A while back on my LinkedIn Group (Major and Planned Gift Marketers), Sharon Wangman outlined a stewardship plan for Legacy Society donors/members…. Read More
Thank you! Thank you for participating in our brief survey and for the opportunity to connect with your organization this year. We appreciate your participation… Read More
Here’s the copy (below) from an old letter sent by my alma mater. In 2012 they achieved their goal and raised $1 billion but, in my… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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