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Could your volunteers solve most of your fundraising problems?
Volunteerism is the gateway drug leading to major giving and legacy gifts.
Proof can be found in the 2016 U.S. Trust® Study of High Net Worth Philanthropy. The study is based on a survey of U.S. households with a net worth of $1 million or more (excluding the value of their primary home) and/or an annual household income of $200,000 or more.
One interesting nugget I found in it is this:
49.7% of high net worth individuals volunteer. Therefore, your best prospects are probably already in your midst, right under your nose.
Interestingly: 55.9% volunteer at 2 or more organizations. In other words, they are testing you. Comparing you to your competition.
Also, the study uncovered this:
84.3% give to the organizations for which they volunteer and these high net worth volunteers give 56% more dollars overall than similar net worth non-volunteers.
So, should you mingle with your volunteers or should you search for new major donors by looking at your competitors' annual reports so you can try to poach their board members?
And finally:
42.2% of high net worth individuals want to learn more about how to identify the right volunteer opportunity for them. They need your help! Why not support them as they explore their options?
Get involved in their decision-making process by offering information about volunteering. Maybe a webinar on the topic? Bring in other volunteers to explain why they do it and what they'll gain. In other words, help them pick your organization.
Related Posts:
>>What You Should Know About Your High Net Worth Volunteers
>>Ask a Volunteer!
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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