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Fundraising Climate Change and What You Can Do About It – Retargeting Ad

Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More


Engagement Fundraising: Free Digital Download

  Engagement Fundraising free download. Because you appreciate your donors, we appreciate you. That’s why we are giving you the Engagement Fundraising book this holiday… Read More


FREE Report: Fundraising Climate Change and What You Can Do about It

Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More


How to Land Meetings with Qualified Supporters Roundtable Webinar (Door Opener)

Join Greg Warner, MarketSmart’s CEO and Founder, as he walks you through our newest product: the Door Opener Engagement Effort. “It is a plain fact… Read More


3 smart new metrics to measure your fundraising effectiveness

I’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too…. Read More


Fundraising Climate Change and What You Can Do About It – Retargeting Ad

Brief Executive Summary Fundraising Climate Change and What You Can Do About It How to survive and thrive during the most turbulent yet transformative era… Read More


Engagement Fundraising: Free Digital Download

  Engagement Fundraising free download. Because you appreciate your donors, we appreciate you. That’s why we are giving you the Engagement Fundraising book this holiday… Read More


Do you care more about your legacy society than the donors in it?

Some nonprofits seem to care about ‘having’ a legacy society far more than they care about the donors in them.  There’s lots of evidence supporting my… Read More


Why mistakes are awesome and what to do about them

I know the feeling. A supporter calls to tell you your email or letter spelled her name wrong. She’s pissed! You begin to sweat and your muscles… Read More


Quality vs. Quantity: Which is better for selecting fundraising prospects?

I’ve always felt that nonprofits spend way too much time and money looking at historical donor data to try to predict future giving. I’m not alone…. Read More


Product Updates: February 2021

There’s a new addition to the MarketSmart Dashboard thanks to your feedback. Watch the short tutorial below to get started. We’ve also got an important… Read More


Engagement Fundraising: Free Digital Download Podcast Promo

  Engagement Fundraising free download. Fill out the form to the right to get free access to Engagement Fundraising as a digital download and/or audiobook…. Read More


Engagement Fundraising: Free Digital Download

  Engagement Fundraising free download. Because you appreciate your donors, we appreciate you. That’s why we are giving you a chance to get the Engagement… Read More


Why Your Giving Tuesday Efforts Will Succeed Or Fail

Our sector is, once again, awaiting the results of Giving Tuesday without much thought about what value WE are giving to our supporters— and that’s… Read More


Is donor qualification more important than donor identification?

Identification. If you are a major or legacy gift fundraiser, you’re probably responsible for a group of donors on your caseload or portfolio. The collection… Read More


Fundraising Climate Change and What You Can Do About It

FUNDRAISING CLIMATE CHANGE AND WHAT YOU CAN DO ABOUT ITHow to survive and thrive during the most turbulent yet transformative era ever to face fundraisers…. Read More


How To Land Meetings Webinar

HOW TO LAND MEETINGSwith Major and Legacy Donor Prospects Who are Ready for Your Outreach  Jerold Panas used to say, “If you could just land… Read More


Top 10 Reasons Why Fundraisers Might Be Uncomfortable ‘Making The Ask’

Let me know what you think about my top 10 reasons why some fundraisers might be uncomfortable making the ask: 10. They are in the wrong job and… Read More


My Simplest Explanation of How Engagement Fundraising Works

Engagement fundraising (a phrase I coined many years ago) is powerful. I’ve been talking about this for about 10 years (ever since I revamped my… Read More


WEBINAR: Dr. Russell James

THE WAY FORWARD WEBINAR SERIES Science-based recommendations for dealing with the aftermath of the Covid-19 crisis The doctor is in! Join us as Dr. Russell… Read More


FACING FUNDRAISING CHALLENGES RESULTING FROM THE COVID-19 CRISIS

FACING FUNDRAISING CHALLENGES RESULTING FROM THE COVID-19 CRISIS A Fireside Chat with MarketSmart’s CEOs VIDEO, SLIDES & WHITE PAPER NOW AVAILABLE Your donors need you… Read More


3 Simple Fundraising Metrics for Nonprofits (and How to Calculate Them)

Google search “fundraising metrics” and you’ll find plenty of blog posts and articles. In fact, you’ll come across too many. It can be overwhelming to figure out… Read More


How to Project Your Planned Gift Potential

“I owe a great deal of thanks to the person who invested in planned giving 15 years ago.” I was sitting in the crowd at… Read More


Donor Surveys: The Ultimate How-to Guide for Nonprofits

Welcome! You’re about to learn A LOT about donor surveys. At MarketSmart, we’ve spent the past 10 years conducting donor surveys for our hundreds of clients…. Read More