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What You Need to Know About Online Will-Writing Tools
What You Need to Know About Online Will-Writing Tools
Should you invest in online tools that help your supporters write their own wills?
The short answer: It depends on your long-term strategy. Read on.
This is where copy can go…
About the Author:
Greg Warner
CEO and Founder MarketSmart, DAFWidget and the Fundraising Report Card
Greg Warner is CEO and Founder of MarketSmart, a legacy and major gift marketing software and services firm that helps nonprofits raise more money more efficiently. The firm’s cornerstone engagement fundraising platform uses cutting-edge tracking technologies to help fundraisers zero-in on and effectively cultivate donors that are most likely to deliver large, major or legacy gifts.
Learn more about MarketSmart at www.imarketsmart.com and connect with Warner on LinkedIn, and Twitter. Or, read his book, Engagement Fundraising available on Amazon and other fine booksellers.
Your views are pretty much the same as mine on this topic of online wills. Yes, it might be helpful in some cases. Yes, it has problems. No, it isn’t a magic bullet.
Russell James III, Ph.D., J.D., CFP® 
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Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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