The short answer: It depends on your long-term strategy. Read on.
This is where copy can go…
Greg Warner is CEO and Founder of MarketSmart, a legacy and major gift marketing software and services firm that helps nonprofits raise more money more efficiently. The firm’s cornerstone engagement fundraising platform uses cutting-edge tracking technologies to help fundraisers zero-in on and effectively cultivate donors that are most likely to deliver large, major or legacy gifts.
Learn more about MarketSmart at www.imarketsmart.com and connect with Warner on LinkedIn, and Twitter. Or, read his book, Engagement Fundraising available on Amazon and other fine booksellers.
Your views are pretty much the same as mine on this topic of online wills. Yes, it might be helpful in some cases. Yes, it has problems. No, it isn’t a magic bullet.
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