The short answer: It depends on your long-term strategy. Read on.
This is where copy can go…
Greg Warner is CEO and Founder of MarketSmart, a legacy and major gift marketing software and services firm that helps nonprofits raise more money more efficiently. The firm’s cornerstone engagement fundraising platform uses cutting-edge tracking technologies to help fundraisers zero-in on and effectively cultivate donors that are most likely to deliver large, major or legacy gifts.
Your views are pretty much the same as mine on this topic of online wills. Yes, it might be helpful in some cases. Yes, it has problems. No, it isn’t a magic bullet.
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