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Rockefeller Philanthropy Advisors has spent the past 120 years advising one of the worlds most philanthropic families— the Rockefellers. Today they help their clients give away… Read More
Believing that you are imposing on your supporters by asking them for money. Remember, they want to give. The key is to think of yourself… Read More
I created Engagement Fundraising and invented our software because I’m really a donor, not a fundraiser. In fact, I have never been a fundraiser according to Webster’s definition… Read More
Each year I like to review which blog posts were viewed most by my subscribers (and which were viewed least). Here are the top 5:… Read More
In the nonprofit world, it’s widely recognized that retaining donors can be quite challenging. If it wasn’t challenging… if it was easy, everyone would be doing it and doing… Read More
According to Fidelity Charitable, most donor-advised fund account holders included or will include a bequest in their estate plans. You might not think that matters… Read More
Trust is crucial, necessary and vital. I think all of us would agree that one of the most basic reasons why any major donor would… Read More
For decades, it’s been abundantly clear that a very small number of people have been and continue to be responsible for most of the money… Read More
Before we get into these 7 major principles for major gift fundraising (including planned gifts), let’s review some neat stats first. In the United States,… Read More
I’m worried about fundraisers who get too excited about Giving Tuesday. Yesterday I received Giving Tuesday emails from a bunch of charities and I was… Read More
Today I would like to discuss how NOT to design the perfect fundraising campaign. According to The Telegraph newspaper in the United Kingdom, 2,000 people were… Read More
Less is always more. Subtraction always adds value. Ever wonder if your nonprofit is trying to do too many things and trying to be too many things… Read More
Jerold Panas’ classic fundraising book Mega Gifts published in 1984 includes a story about a zoo’s board member named Mary G. Roebling. According to Jerold,… Read More
Military forces have been used for humanitarian purposes for decades all over the world. These days, in the aftermath of a disaster, we fully expect… Read More
Bang-jangle! Bang-jangle! Bang-jangle! That’s the sound of a lone tambourine. Sounds good if it’s accompanied with music and it follows a consistent cadence. But when it’s… Read More
There’s a lot of talk about donor retention these days. Don’t get me wrong. Retention is important, very important! But it’s really only one side… Read More
1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (This is according to the 2011 Bank of America Study of… Read More
Did you know that there’s a report about $1 million dollar+ giving developed by Coutts in association with the Indiana University Lilly Family School of Philanthropy?… Read More
Recently I made some new friends at The Fundraising Effectiveness Project and they shared some awesome research findings with me. You can see the first one… Read More
I know… I am always telling my clients to stop bragging about themselves. It’s about the donors. They make you great. They give you the… Read More
If you’re like me, you like to noodle data and scratch your head a lot. I’ve done so much head-scratching that my hair is almost… Read More
Two days ago I outlined my “do’s“. Today, here are my “don’t’s”. Both can be found here on this cheat-sheet. 15 Don’ts Be disingenuous. For… Read More
In most cases I don’t recommend doing so. Instead, I think you should piggyback on your organization’s existing social media. They’ve already got the “likes”…. Read More
1. 3% of U.S. Households are responsible for 67% (2/3) of all household charity (according to the 2011 Bank of America Study of High Net… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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