How NOT to design the perfect fundraising campaign

Greg Warner is CEO and Founder of MarketSmart, a revolutionary marketing software and services firm that helps nonprofits raise more for less. In 2012 Greg coined the phrase “Engagement Fundraising” to encapsulate his breakthrough fundraising formula for achieving extraordinary results. Using their own innovative strategies and technologies, MarketSmart helps fundraisers around the world zero in on the donors most ready to support their organizations and institutions with major and legacy gifts.

Today I would like to discuss how NOT to design the perfect fundraising campaign.
According to The Telegraph newspaper in the United Kingdom, 2,000 people were asked what they liked about their favorite cars in an effort to design the perfect automobile. Some 3,800 factors were analyzed.
The result: A big mess!Screen Shot 2015-10-19 at 8.32.13 PM
Why am I telling you this? Because this is what happens to your efforts when you let your staff, your board members, your volunteers, and your donors tell you what they like most and how to design the perfect fundraiser.
Don’t take the bait.

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betty johnson, cfre
betty johnson, cfre
7 years ago

Greg – so true – this reminds me of a car buil by a large committee – the Edsel –
and we all know its place in history – a great learning lesson, but not so much on a great car to own!

Greg Warner
7 years ago

New Coke too! …along with countless other forgotten failures.

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