Today I would like to discuss how NOT to design the perfect fundraising campaign.
According to The Telegraph newspaper in the United Kingdom, 2,000 people were asked what they liked about their favorite cars in an effort to design the perfect automobile. Some 3,800 factors were analyzed.
The result: A big mess!
Why am I telling you this? Because this is what happens to your efforts when you let your staff, your board members, your volunteers, and your donors tell you what they like most and how to design the perfect fundraiser.
Don’t take the bait.
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Greg – so true – this reminds me of a car buil by a large committee – the Edsel –
and we all know its place in history – a great learning lesson, but not so much on a great car to own!
New Coke too! …along with countless other forgotten failures.