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Too much talk about donor retention?

There’s a lot of talk about donor retention these days.

Don’t get me wrong. Retention is important, very important! But it’s really only one side of the growth and profitability coin. The other side is the 80/20 Rule (Click here to learn more).

Here’s what I mean:

Donor Retention Information“More money can be raised by acquiring more donors. But more profit can only be made by retaining the donors you already have and securing more generous gifts.”

— Penelope Burk

President, Cygnus Applied Research, Inc.
Author, Donor-Centered Fundraising and Donor-Centered Leadership

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>> Proof that high-dollar donors are more loyal than low-dollar supporters
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>> Future Fundraising Now: The amazing facts con — how it snares fundraisers
>> Seth Godin’s Blog: Non-profits and stories that matter

 

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