There’s a lot of talk about donor retention these days.
Don’t get me wrong. Retention is important, very important! But it’s really only one side of the growth and profitability coin. The other side is the 80/20 Rule (Click here to learn more).
Here’s what I mean:
“More money can be raised by acquiring more donors. But more profit can only be made by retaining the donors you already have and securing more generous gifts.”
— Penelope Burk
President, Cygnus Applied Research, Inc.
Author, Donor-Centered Fundraising and Donor-Centered Leadership
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