Our Philosophy: The 80-20 Rule
We know that more than 80% of your revenue comes from less than 20% of your donors. So, we focus on the 20% with our innovative tracking technologies and marketing services to generate nonprofit leads, cultivate relationships and deliver results at lower costs.
Our Technology: Now you can zero-in on the best prospects for major and planned gifts by tracking your supporters’ engagement on your web pages
When we first started delivering smart, 80-20 thinking to organizations like yours, we knew we needed technologies that could get prospects to raise their hands. Technologies that could track online engagements, interests and passions. Technologies that could help you zero-in on precisely who you should call and when to call them. But there was a big problem— the
technology didn’t exist. So we built it ourselves.
Our Products: The ultimate fundraising tools are finally here— game-changing marketing systems combined with real-time online donor tracking technologies
The most effective donor survey tool ever created
The ultimate planned giving website platform for tracking engagement
Automated, ongoing email cultivation (“drip marketing”)
The ultimate major giving micro-site system for engagement tracking and scoring