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One-to-many marketing/fundraising relationships are the same as personal relationships. Trust is essential. But, if you send spammy emails and direct mailers that are impersonal, irrelevant, interruptive,… Read More
Today, I’ll be treating you to a guest post written by a true fundraising legend— David Love. David (also known as The Godfather of Good)… Read More
Quotas… YUCK! Many major and planned giving professionals are required to secure and carry out a certain number of face-to-face visits each year. This is… Read More
Follow-up failure. Follow-up failure is prevalent in every business category around the world. In 2011, the Harvard Business Review studied 2,241 U.S. companies to see… Read More
Your donors want a partner, not a solicitor. Partners ask for advice before asking for money. Partners looking for advice are looking to collaborate. Partners… Read More
Self-actualization (realizing one’s full potential) rests at the top of Maslow’s hierarchy of needs. Donors aim for self-actualization and giving helps them make progress toward that goal…. Read More
In most cases, for most nonprofits… NO! You don’t need to buy a planned giving website. Here’s why: For decades, nonprofit leaders and staff have… Read More
Frustration! Recently I was visiting a customer and one of the fundraisers was very frustrated. Thanks to our system, lots of donors disclosed that they already left… Read More
People want to see themselves as good, just, righteous, and so on. In other words, they want to be heroic. They want to change the… Read More
Charity – Helping people in need Philanthropy – Making an investment that stimulates other investments or provides opportunity for others Charitable people – Help others in… Read More
Trust is the cornerstone of all meaningful relationships. Fail to build trust and you’ll fail to get the gift. It’s that simple. Build trust… Read More
High-capacity donors aren’t altruistic. They want something from you just as much as you want something from them. At a high level, most simply want… Read More
Your job is not to come up with words and images that will persuade or convince people to give. No! Instead, your job is to… Read More
Often, I find that major gift (and legacy gift) fundraising education, training, and advice places too much emphasis on ‘the ask’. Yet, in many ways,… Read More
Have you ever found yourself spending hours or even days developing presentations for major donor visits? I think most of us have gotten caught up in… Read More
As your supporters get bombarded with more and more messages from advertisers and competitors (other fundraisers) you’ll need to stand out. The best way to… Read More
Before you send me angry responses to this headline, know these two things first: What I’ve written is NOT coming just from me. I gathered… Read More
I’ll bet you make lots of calls. You set appointments, uncover needs, make presentations, write proposals and close gifts too, right? I did it too…. Read More
When it comes to legacy gifts, most fundraisers spend too much time focused on uncovering hidden gifts or closing more of them. Sure, it’s important to… Read More
Unsuccessful fundraisers don’t understand qualification. They don’t recognize its power. They wait for the next wealth screened list. They fiddle with it in Excel or… Read More
It ain’t about you. Unsuccessful fundraisers want donors to give on their timeline, not the donor’s. They think they can make the donor ‘move’ when they want them… Read More
Most nonprofits have very narcissistic websites that promote how great they are and how well suited they are to accomplish their mission. Sure, it’s true… Read More
No one likes getting cold calls and you probably don’t like making them. That’s why, these days, you need to insert a crucial step in between your marketing/communications and… Read More
Some nonprofits seem to care about ‘having’ a legacy society far more than they care about the donors in them. There’s lots of evidence supporting my… Read More
Feeling like your job is getting harder because donor expectations have changed and competition for the charitable dollar is growing?
Finding that the old orthodoxies and conventions espoused by so-called experts in online echo-chambers and at conferences don’t work anymore?
Want to help more people make impact by facilitating their acts of philanthropy but feel like too many obstacles keep getting in your way?
Then this book is for you.
Engagement Fundraising was developed from the perspective of a donor who discovered firsthand that the impersonal, spray-and-pray approaches of his beloved charity were not only offensive but also wasteful and ineffective. So he took action. And now, you can too.
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